personality, Fuel efficiency, Power, Econmoic, Smartness of car and Status symbol. So the primary question is whether Tata Nano was able to live up to this expectation? Announcement When Tato Nano was announced in the month of January, 2008 it was over hyped to be the car of every Indian. The price of Nano was said as Rs. 1 lakh or $2500, as said by Ratan Tata, the Chairman of the Tata Group at that point of time. It became a dream car for every person belonging to the lower middle class and even the
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CUSTOMER RELATIONSHIP MANAGEMENT TOPIC- CRM STRATEGIES OF AND Submitted to :- Mr. Rajan Girdhar Submitted by: Ashutosh Kumar Singh Roll no.- RR1903A15 Regt.- 10902738 INTRODUCTION OF TOPIC The core theme of all CRM and relationship marketing perspectives is its focus on cooperative and collaborative relationships between the firm and its customers, and/or other marketing actors. CRM is based on the premise that, by having a better understanding of the
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Long Term Focus - Indian Context 12/12/2011 Contents INTRODUCTION 2 The Balanced Scorecard 2 Balanced Scorecard in Indian Scenario 4 The Balanced Scorecard at Tata Motors 4 Customer Relationship Management 7 CRM implementation in Indian Scenario 7 CONCLUSION 9 INTRODUCTION A criticism of traditional accounting methods like focusing on profit and sales volumes is that they have a tendency to be historically biased as well as
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valuable help throughout the work. OBJECTIVE To understand the CUSTOMER RELATIONSHIP MANAGEMENT in automotive industry (in passenger cars) & than sync it with CRM of HYUNDAI MOTORS. INTRODUCTION OF TOPIC To understand the real business scenario about the practice of CRM in Indian Automotive industry & than compare it with HYUDAI motors in passenger cars. The automobile industry in India is the tenth largest in the world with an annual production of approximately 2 million units—is expected
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2011 CAUSE MARKETING Cause Marketing - "Do Well by Doing Good" Executive Summary Companies face challenge to “out advertise” or “out differentiate” its brand when markets are becoming almost undifferentiated. At this time, creating an emotional connection with the customers seems most difficult task at hand. In the market place where customer and societal expectations are changing rapidly requiring constant innovation of new ideas, products and services, strategy and social responsibility
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About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,'
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study is “Comparative Study of Maruti A-star with Tata Indica Vista, Chevrolet Spark and Hyundai i10. The survey explains how well the customers are satisfied with performance of A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10. This survey compares these four vehicles in different aspects including Technical performance. SCOPE OF THE STUDY The study covers the analysis and interpretation of customer’s opinion about the A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10
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UNIVERSITY DEPARTMENTS ANNA UNIVERSITY CHENNAI : : CHENNAI 600 025 REGULATIONS - 2009 CURRICULUM I TO IV SEMESTERS (FULL TIME) MASTER OF BUSINESS ADMINISTRATION (MBA) SEMESTER – I |Code No. |Course Title |L |T |P |C | |BA9101 |Statistics for Management |3 |1 |0 |4 | |BA9102 |Economic Analysis for Business
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implications of these technologies for managers Identifying Information Requirements and Systems Analysis Issues & Challenges in managing ISs/IT such as Enterprise Resources Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) etc. MAIN ISSUES The purpose of any Information System is to help an organisation manage its business better. For instance, an Inventory Management
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the Indian automobile industry, producing fuel efficient vehicles to conserve scarce resources and producing indigenous utility cars for the growing needs of the Indian population. A license and a Joint Venture agreement were signed with the Suzuki Motor Company of Japan in Oct 1983, by which Suzuki acquired 26% of the equity and agreed to provide the latest technology as well as Japanese management practices. Suzuki was preferred for the joint venture because of its track record in manufacturing and
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