attention after Tata Motors proposed the idea of setting a factory to manufacture the world’s cheapest car- The Tata Nano. It was supposed to be priced at Rs 1, 00,000 and the car was scheduled to be rolled out by 2008. The Communist Party of India (Marxist) had just come to power at that time, (May 18, 2006). The State Government had allowed Tata to take over 997 acres of farmland in Singur to build its factory. Buddhadeb Bhattacharjee, the then Chief Minister of West Bengal, wanted Tata to go ahead
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companies have manufacturing units where engines are manufactured and parts supplied by first tier suppliers and second tier suppliers are assembled. Automakers are the key to the supply chain of the automotive industry. Examples of these companies are Tata Motors, Maruti Suzuki, Toyota, and Honda. Innovation, design capability and branding are the main focus of these companies. Dealers: Once the vehicles are ready they are
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SRIVASTAVA-10BSPHH010766 * RAGINI SHARMA-10BSPHH010936 * SUNIL Kr. YADAV-10BSPHH011074 * SAURABH TRIVEDI-10BSPHH011076 * NILABH-10BSPHH011081 * SHAUNAK GOSWAMI-10BSPHH010718 INDIAN AUTOMOBILE INDUSTRY (A MACRO AND MICRO ANALYSIS) With a Focus on TATA Motors | FINAL REPORT (Business Strategy) | IBS-2011 BS-SEC I (Group-3) SHINY ACHARYA-10BSPHH010733 SHWETABH SRIVASTAVA-10BSPHH010766 SUNIL Kr. YADAV-10BSPHH011074 SAURABH TRIVEDI-10BSPHH011076 NILABH-10BSPHH011081 RAGHINI SHARMA-10BSPHH010936
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Corporates viewed women as weaker and less committed than male counterparts. “Lady Candidates Need Not Apply”- was the common last line in job advertisements. Those 5 words in a ‘TELCO’ advertisement sparked Sudha Murthy to send the famous postcard to JRD Tata in 1974 saying “I am surprised how a company such as Telco is discriminating on the basis of gender”. When I first walked through TML factory, I wondered how Sudha would have felt 37 years before, knowing that hers were the first feminine footsteps
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A few words by Ratan Tata regarding acquisition of JLR- “ We are very pleased at the prospect of Jaguar and Land Rover being a significant part of our automotive business. We have enormous respect for the two brands, and we will endeavour to preserve and build on their heritage and competitiveness, keeping their identities intact. We aim to support their growth, while holding true to our principles of allowing the management and employees to bring
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TATA MOTORS FY 2014 Performance Overview: GLOBAL ECONOMY: The global economic situation showed signs of strengthening, with US economy speeding up, but the environment in the Euro zone remained weak with some early signs of improvement. GDP growth in China and India were low as compared to the high growth rates in the past. GLOBAL AUTO INDUSTRY: US, China and Europe The global auto industry recorded a surge in sales with impressive growth, with strong demand in the world’s top two automobile
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International Joint Venture (IJV) is a formal agreement in which two or more of business partners in order to accomplish a particular mutually beneficial project (Park 2010, 55). The aim of this report is to discuss two or more companies successful and unsuccessful to forming an international joint venture (IJV). Transaction cost approach is one of the circumstances to joint venture formation in order to minimize cost of production and also reduce risks of business. Besides, organizational learning
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10 EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1- lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Mr Ratan Tata envisions that Tata Nano to become a “People’s car“which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz
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likely to be a change in the geographical pattern of demand. The most sales are predicted in the BRIC countries and other emerging markets whilst the mature OECD markets will remain relatively stagnant (OEC REPORT). Automobile companies such as Tata Motor, Geely and SAIC may be well on the way to strengthening their profitable positions for the future through their acquisitions gaining them an international platform to compete from. Following on from this fuel prices remain high and consumers have
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pre-recession levels. We expect to see conversion in the future. * Labor markets have shown signs of strengthening recently suggesting that an underlying improving trend into 2015. As a result, on the demand side, we are opportunistic. Canada New Motor Vehicle Sales Source: RBC Economics Research Canada Auto Sales per-Capita Source: RBC Economics Research Canada Employment Growth Source: RBC Economics Research Markets competitors Tata’s main competition comes from the big three
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