OTPR PROJECT ON TATA MOTORS LIMITED Group 1: Raviteja Palanki (14S636) Niharika G (14S628) Souvik Sarkar (14S649) Mahalasa Kini (14S623) Sulagna Kakoti (14S650) Soumya Punyamurthula (14S648) 1|Page Brief Introduction: Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,32,834 crores (USD 38.9 billion) in 2013-14. It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact,
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line determined the life of the production line worker. Workers knew exactly what was expected of them and were given set periods of time to carry out particular operations. This system was very successful, lowered production costs and brought the motor car within the budget of the ordinary family in the west. However, during the 1980s the car industry was
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utilized by Tata Motors, producing their goods in India at a low cost. The low costs of the Nano allowed consumers to own a vehicle when there was no way prior. b. Corporate-level strategies Tata Motors possess over 90 establishments in 80 countries. The globally owned organization allows for a large amount of diversification. 4 P’s framework-product, price, place, promotion a. Position: The mission is to provide vehicles that will appeal to the global consumer. Values of Tata Motors are customer
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Tata Motors: Can it become a global contender in the automotive industry? Executive Summary The objective of this report is to provide an analysis of Tata Motors’ current strategies and a detailed inspection of the financial situation, the company’s strengths, weaknesses, opportunities and threats and the competitive nature of the car market in order to make a recommendation as to whether or not it is in Tata Motors best interests, to propel itself into the global automotive industry at this
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TATA NANO 1. Executive summary Tata Nano is the first car to be said to be the common man's car. It is sold in home country India around Rs 1-lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It's Chairman, Mr Ratan Tata envisions that Tata Nano to become a “People car” which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching
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introduce? Lower end of the market? Regarding the highly saturated lower end of the market, the launching of an ultra-cheap car does not seem to be the best strategy. Indeed, Suzuki and Hyundai are already major players on this segment. Moreover, Tata Motors, a well-established Indian manufacturer, announced the cheapest car in the world. Upper end of the market? Again, the competition is already struggling on this segment: GM, Toyota, Ford and Honda are already well represented on this market 1 . Although
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evaluate the customer’s buying behavior of cars by taking Tata Nano as the primary example and analyzing car-marketing segments in the automobile industry in order to support the Indian automobile companies especially Tata Nano, for improving their market sales. Scope of the Research The main scope of this project is to analyze the information on the Indian automobile industry and the car marketing aspects of automobile industry by considering Tata Nano as an example. This research will provide the
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POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Natasha Saqib Assistant Professor Department of Management Studies, University of Kashmir, South Campus Email –natalie81985@gmail.com Correspondence Address Natasha Saqib C/O Jamsheed Saqib United India Insurance Co. Ltd Divisional Office Regal Chowk Srinagar, Jammu & Kasmir Pincode No 190001 POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Abstract The forces of globalization and technological advancement
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| BRANCH: M. Tech. Design ROLL NO. : -121424016 TRAINING AND PLACEMENT CELL COLLEGE OF ENGINEERING, PUNE RESUME YEAR: 2015-2016 I) PERSONAL 1) Full Name: KASHID ANURAG ASARAM (SURNAME NAME FATHER’S NAME) 2) Present Address: -: Rahi Apartment Flat no. 9. 365, Ganjwe chowk, Navi Peth
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Q.1 Ans. Purpose Tata group is committed in improving the quality of life of the communities it serves. The practice of returning to society earn to evoke trust among consumers, employees, shareholders and the community. And are committed to protect the heritage of leadership with trust through the manner to conduct business. Core values Tata has always been driven by values. These values continue to direct the growth and business of Tata companies. The five core Tata values behind the way
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