About Tata Nano ➢ The Tata Nano, one of the most ambitious projects of Tata Motors, started in 2003. ➢ It was envisioned by the Tata Group chairman, Ratan Tata himself. ➢ Ratan Tata announced this project at the Auto Expo 2006 in New Delhi. ➢ Tata Nano was launched in January 2008 at the Auto Expo New Delhi. ➢ In Geneva 2008, the Nano made its first overseas premiere. ➢ On March 23, 2009, Tata started production of the Nano from makeshift assembly line at Pantnagar
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positioning strategies are required. Positioning allow customers for product differentiation so that they can choose the appropriate product for themselves. This case study of Tata Nano identifies the pitfalls and shortcomings of their prevalent positioning strategy of “People’s Car” and suggests ways in which Tata Motors could reposition its product for glorifying its image once again in-spite of changing industry dynamics. Since the economic liberalization of the 1990s, development of infrastructure
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line engine configuration (mostly all the cars of maruti,Hyundai tata etc in india have this ) V6, V8, V10,V12 and W12 Automobile scenario in india 5 main leadings companies Maruti Suzuki Hyundai Tata mototrs Mahindra Hero Honda India has the 9th largest automobile industry 2nd largest 2 wheeler market 4th largest in heavy trucks Monthly sales of passenger cars in almost 100,000 units TATA MOTORS Slogan of tata motors “more car per car” Popular vehicles; indica, indigo, indigo manza
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ARIHANT INSTITUTE OF MANAGEMENT STUDIES [pic] “A STUDY ON EMPLOYEE MOTIVATION WITH SPECIAL REFERENCE TO TATA MOTORS LTD, PUNE” Submitted as a Major Research Project for MBA (2010-2012) GUIDED BY SUBMITTED BY MS.Neha Bhopatkar Harshit Kumar Sharma MBA 4th SEM
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a 10 EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Mr Ratan Tata envisions that Tata Nano to become a “People’s car“which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz all
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POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Natasha Saqib Assistant Professor Department of Management Studies, University of Kashmir, South Campus Email –natalie81985@gmail.com Correspondence Address Natasha Saqib C/O Jamsheed Saqib United India Insurance Co. Ltd Divisional Office Regal Chowk Srinagar, Jammu & Kasmir Pincode No 190001 POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Abstract The forces of globalization and technological advancement
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personality, Fuel efficiency, Power, Econmoic, Smartness of car and Status symbol. So the primary question is whether Tata Nano was able to live up to this expectation? Announcement When Tato Nano was announced in the month of January, 2008 it was over hyped to be the car of every Indian. The price of Nano was said as Rs. 1 lakh or $2500, as said by Ratan Tata, the Chairman of the Tata Group at that point of time. It became a dream car for every person belonging to the lower middle class and even the
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they do now? | | SWATHIKRISHNA VINAY DM15258 SWATHIKRISHNA VINAY DM15258 | What did Nano do wrong? What can they do now? Introduction Tata Nano or the “Cheapest” car in the world was the brainchild of the then CEO of Tata Sons Ltd. Mr. Ratan Naval Tata. He had the vision to make a car for Rs.1 lakh and the end result was Tata Nano. Nano was a car which rose to fame even before it hit the roads due to the price factor. Many considered it to be a great initiative and predicted that
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THE TATA NANO: THE PEOPLE’S CAR (ABRIDGED) Source: © User:High Contrast/Wikimedia Commons/CC-BY-SA-3.0. It was one of the longest-awaited and most-talked-about car debuts in India. On January 10, 2008, Tata Motors unveiled the Nano, a USD2,5001 automobile referred to as “the people’s car.” Would it live up to the hype? And did its launch signal a new era for the small car market in India? How could Tata ensure the product would be profitable? Measuring 3.1 m by 1.5 m, the Nano displaced Maruti
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Positioning the Tata Nano Master in Management 2013/2014 Introduction Is important to consider India as a really special
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