Table of Contents Chapter no. | Particulars | 1 | EXECUTIVE SUMMARY | 2 | INDUSTRY PROFILE | 3 | ABOUT TATA NANO | 4 | ROLE AS A MARKETING RESEARCHER | 5 | IDENTIFICATION OF THE STUDY a) Marketing Research Problem : b) Scope of the Study c) Objective of the Study d) Limitations of the Study | 6 | RESEARCH METHODOLOGY a) EXPLORATORY RESEARCH b) SECONDARY DATA ANALYSIS c) SURVEY d) RESEARCH DESIGN e) RESEARCH PLAN | 7 | STEPS IN SAMPLING PLAN
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Industry, India has become a leading center in producing small cars. In the year 2006, Ratan Tata of Tata Motors conceived the idea of a tiny car at an extremely cheap price to capture the potential of the rapidly growing middle class segment. The outcome was the Tata Nano, the world’s cheapest car priced at one lakh INR. Rolled out from Tata Motors as the world’s cheapest car in the year 2009, the indigenous Tata Nano achieved immediate success, fulfilling its promises of a complete car at an affordable
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Term Paper Of Research Methodology (A Perspective on the Future of Small Cars in India) Submitted to: Submitted by: Ms. Kanika Jhamb Naveen Bangwal Roll no. - 05 Section – A17B2 Reg. no. -7470070078 B-Tech (h) - MBA (IT) Table of contents Abstract introduction objectives and scope of the study
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Behavior noticed in Buying SUVs 13 Psychological factors 13 Personal Factors 14 Social Factors 14 Positioning of different brands in SUV market in India 15 Entry Level SUVs: 15 Renault Duster 15 Mahindra Scorpio 15 Tata Safari 16 Mid Segment: 16 Tata Aria 16 Force One 17 MAHINDRA XUV 500 18 Skoda Yeti 18 Ford Endevour 19 CHEVROLET Captiva 19 HONDA CRV 19 TOYOTA Fortuner 20 Key Advertising and Promotion campaigns adopted by leading brands 21 Mahindra XUV 500 21
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(steel, motor vehicles, power, telecoms, information technology and hotels) by fostering innovation and business excellence, while proactively pursuing inorganic growth opportunities in emerging and developed markets. Diversification provides Tata with tangible and intangible economies of scope and the ability to leverage diverse talent pool to innovate across businesses. Tata’s companies are able to develop competitive advantage in their respective products and markets by tapping into the Tata brand
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Session 7 Emerging Markets: India July 11, 2016 IIM-K PGP 19 IB 2016-17 S7: Emerging Markets: India 1 Emerging Economies Location: Asia, Americas, Africa, Europe Features: Rising income/skills; large markets; cheaper factor resources Prospect: Fast developing (e.g., BRICS) July 11, 2016 IIM-K PGP 19 IB 2016-17 S7: Emerging Markets: India 2 Prospective Economies Asia: Indonesia, India, China Europe: Poland, Russia North America: Mexico
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Q1) How did Tata Motors segment the market for commercial vehicles ? Which variables were used to segment the market? Remember that while segmenting the entire market has to be segmented. Indian commercial vehicle market sector includes three and four wheels, two wheelers as well as passenger cars and SUVs generally used for commercial goods transportation. Non motorized undocumented sectors like bullock cart, horse drawn carriages, bicycle rickshaws & manual pull carts was also serving for
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Can the Tata group make the leap from global presence to global domination? Has it made the pledge to transform itself? In the second of a 12-part series, Manjari Raman compares the conglomerate with the Korean chaebols and speaks with Harvard Business School Professor Donald Sull on the strategic challenges ahead for one of India's oldest business groups "This year we will also be focusing on expanding our businesses internationally... This is an important new phase in our group's growth plans
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STUDY ON MARKETING STRATEGIES TOWARDS TATA MOTORS QUESTIONNAIRE I am Md Rafiuddin doing my dissertation work as part of my MBA course with Bangalore University. In this connection I would like to administer a questionnaire to you that would take up 10 minutes of your time. Please note that this is a purely academic study and the information that you give will not be used for any other purpose. 1. Name: ……………………………………… 2. Age group: 18-25 26-35 36-45 46 & above
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One rainy day in Bangalore India, Ratan Tata, Chairman of India’s Tata Group on his way to the airport spotted an entire family on a two-wheeled scooter. This was not out of the ordinary in India for families to travel this way. Unexpectedly, the scooter skidded and overturned in front of Tata’s car. Tata ran over to the family. Suddenly Tata dreamed of the idea of inventing an affordable car that would meet India’s requirements. Tata wanted the car to be priced around $2,200. Regardless of the challenges
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