AD ANALYSIS Tata Motors launched in 2012, a poster in Malaysia which aimed to promote their new car, Tata Nano and also to promote the safety of the civilians by offering a safer and cheaper option of transportation. The advertisement text – ‘change the burden’ tries to convince the Malaysian families which are poor and are in large numbers the dangers of travelling by bikes or second-hand cars. This is depicted by the big picture in the advertisement that shows 5 people sitting on a bike and they
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STUDY OBJECTIVE: * To study the marketing strategies of TATA and how they implemented it for NANO. * To know about the 4p’s of marketing and to study the segmentation, targeting and positioning. * To know about the recent trends that TATA has been using to promote NANO in market. COMPANY PROFILE Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It encompasses seven business sectors: communications and information technology, engineering
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Aria is a familiar name to those who’ve been following what Tata Motors have been doing for over a decade now. The first automobile from the Tata stables to be called the Aria was a lovely two-seater convertible concept car which was displayed at the Geneva Motorshow ten years ago. The next year, in 2001 Tata Motors displayed the Aria Coupe concept and that was the last time we heard of a Tata product called the Aria – until now! Tata Motors have christened their new Crossover vehicle, the Aria which
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Tata Motors is family owned and this can potentially cause problems down the road because some family members can become greedy and money hungry. Once they really start torapidly grow then there may be family feuds and people not pulling their part.Another threat is the whole point of their cars being made with cheap plastic. Are thesecars durable? Will they hold together in a head-on collision? As off August 2007 there was nofurther information on this topic though. CAPITALIZING ON TATA MOTORS’
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Literature Review On Why TATA NANO Flops in the market Shabid Ashraf Abhishek Sharma Ankita Singh Neha Dagur Shikha Mathur Dept. Of Management Studies, Malviya National Institute Of Technology Abstract: When the Tata Nano, a stripped-down minicar priced at around $2,000, was introduced in 2009, it was marketed as a car that would transform the way aspiring consumers in India and other developing countries got around. But the low-cost automotive revolution fizzled
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Executive Summary to: Mr. Ratan tata, chairman, tata group from: Team 1 - PRADEEP ALAGIRI, TARUN BHAMBHANI, ANUNAY BHATT, PRIYANKA BISWAS, SHANMUKH BOKKA subject: TATA NANO: THE WORLD’S FIRST Rs. 1 lakh car date: 2/1/2016 Introduction and Case Background The case presents the path breaking endeavor to manufacture world’s cheapest car priced at approximately $2,200. This car was developed by Tata Motors, a conglomerate under the umbrella of Tata Group, one of India’s oldest and most revered
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about Tata Nano among the youth generation exclusively students studying in Jain university Reasurch deasign Information available: About Tata Tata motors is Indias largest automobile Company it is the leader by far in commercial vahicles in each seagment , and second largest in passenger vahicles market . The company is world's fifth largest medium in heavy commercial vahicle manifacture , world's second largest medium in heavy bus manifacture . Established in 1945 , Tata motors presence
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the car sales. Tata Motors to reposition Nano as smart city car BT Online Bureau Mumbai Last Updated: August 22, 2013 | 00:00 IST WE RECOMMEND * ------------------------------------------------- Court relief for firms is setback to coal auction * ------------------------------------------------- Sahara chief faces RBI turbulence in bailout * Budget hotels' story has turned sour in India In a bid to boost Nano sales and woo young customers, Tata Motors on Wednesday said the
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HUMAN RESOURCE MANAGEMENT IN BUSINESS ORGANISATIONS Group 1 | HRM-A ARUNI SINGH (H15012) NAKUL SHARMA (H15035) NISHTHA KHANNA (H15038) PRATIK JAIN (H15041) YASH JAIN (H15059) ACKNOWLEDGEMENT We would like to take this opportunity to gratefully acknowledge the valuable assistance and contributions of the few people, without whom this project could not have been completed. At the outset, we would like to thank Professor M Srimannarayana for providing us with this learning opportunity
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CARS for a young family were far out of reach and is still the same.”- Ratan Tata Before starting the project, an extensive research was conducted by Tata Motors. They have finally arrived at; the middle class men should have safer transportation for their families, to fill the status void felt by the middle class families and also realized that four wheels had emotional, not just practical appeal. Tata motors initial sales projections were at about 500,000 cars per year. The basic reason
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