Marketing Strategies used by Tanishq Executive Summary An Indian Brand, which can make big in the global market, is Tanishq from Tata Group of Industries. Tanishq is India’s largest, most desirable and fastest growing jewellery brand in India. Tanishq today is India’s most aspiration fine jewellery brand with an exquisite range of gold jewellery studded with diamonds or colored gems and a wide range of equally spectacular jewellery
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Examination of the Potential Consequences for the Jaguar Brand resulting from its takeover by TATA Motors of India. Pg.-2 Acknowledgements: This research would not have been possible without the support and assistance of Mr. Gareth Williams, the dissertation supervisor. I am also very grateful to all the experts at Audi, BMW and Jaguar Dealerships (Leeds) and to the people who agreed to share
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Bajaj Auto operates in all the segments of the two wheelers industry. As a percentage breakup of revenues in FY 2000, 39% was earned through sale of scooters, 22% through motorcycles, 7% via step-thrus, 23% from three wheelers and 3.4% from mopeds. The company is a major player in the 3-wheeler market with almost 81% market share in the year 2000. Traditionally the focus of Bajaj Auto was in the scooters segment in the two wheelers market. But, of late, due to decline in the scooters volume due
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Challenges for a Tier 2 Supplier | The Indian Automotive Supply Chain Context | | | | | Contents Introduction 4 A Brief History of Indian Auto Sector 4 The Present Scenario 5 Indian Automotive Industry Supply Chain 6 Characteristics of the Auto Supply Chain 8 Tiered Structure 8 Linkage of Suppliers and OEMs 9 Supplier Power – An Industry Level Analysis 10 Clustered Development 11 Financial Position of the Suppliers 12 Supply Chain Challenges in the Auto Industry
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The Top 100 Powerful CEO’s in India Name | Company/Group | Rank | | | 2010 | 2009 | Ratan Tata | Tata Sons | 1 | 1 | Mukesh Ambani | Reliance Industries | 2 | 2 | NR Narayana Murthy | Infosys Technologies | 3 | 3 | Anil Ambani | Reliance ADAG | 4 | 4 | Sunil Mittal | Bharti Group | 5 | 9 | Azim Hasham Premji | Wipro | 6 | 10 | Kumar Mangalam Birla | AV Birla Group | 7 | 11 | Rahul Bajaj | Bajaj Auto | 8 | 19 | Anand G Mahindra | Mahindra & Mahindra | 9 | 13 | Vijay Mallya
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BRIC Spotlight Report ____________________________________________________________ _________________ Automobiles Sector in India: Fast Growth October 2010 Fast Facts India is the second fastest growing automobile market in the world after China. Passenger vehicle production during the period April 2010 to August 2010 increased by nearly a third from a year ago. For the year ending March 2011, passenger vehicle output is expected to exceed 2.5 million. India is emerging as a major production
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Chrysler: A Short History On June 6th, Walter Chrysler founded THE CHRYSLER COMPANY. It appeared as the Detroit’s third largest auto company after the World War 2. The Chrysler car was developed as a 6 cylinder automobile, which was designed with advanced engineering and sold to customers at a more affordable price than competitors. Chrysler Corporation reached second position in sales during 1936 because of advanced testing and engineering that went into developing Chrysler cars.
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41 Asia-Pacific Business Review Vol. VI, No. 2, April - June 2010 pp. 41-49, ISSN: 0973-2470 Capital Structure and Product Market Determinants: Empirical Evidence from the Indian Automobile Industry Himanshu Joshi This paper provides insights into the way in which the capital structure is determined by product market determinants, research and development activity and profitability. This paper is an attempt to test relevance of empirical evidences found in matured markets to the Indian market
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Proceedings of the 2012 International Conference on Industrial Engineering and Operations Management Istanbul, Turkey, July 3 – 6, 2012 Car Recalls: A Problem Unique to Toyota or For All Car Makers? Kamrul Ahsan School of Management and Information Systems, Faculty of Business and Law Victoria University Australia Abstract Often automobile recalls are drawing media and public attention. Influenced by Toyota’s recent automobile recalls 2009-2010 this research conducts an empirical study on historical
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Introduction Ford Australia is the subsidiary of Ford Motor Company, founded in Geelong, Victoria, in 1925. This sales forecast will present the expected sales of ford vehicles in 2012 as a result of research and current trends. Australia’s Auto-mobile Market’s Key Trends 1. Weakening of Car sales Since the global financial crisis, new vehicle sales within Australia have been severely crippled. In 2008 December, sales were recorded at76,510 dropped from earlier year’s sale of 86,250 . The
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