Tata Motors

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    Tata Motors -Business Context Overview

    OTPR PROJECT ON TATA MOTORS LIMITED Group 1: Raviteja Palanki (14S636) Niharika G (14S628) Souvik Sarkar (14S649) Mahalasa Kini (14S623) Sulagna Kakoti (14S650) Soumya Punyamurthula (14S648) 1|Page Brief Introduction: Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,32,834 crores (USD 38.9 billion) in 2013-14. It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact,

    Words: 5594 - Pages: 23

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    Situation Analysis on Tata Motor Limited and Marketing Strategy of Tata Nano

    Executive Summary Tata Motors Limited is India’s largest automobile company, the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The Company is the world's fourth largest truck manufacturer, and the world's third largest bus manufacturer. Tata established in 1945. Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. Tata Motors, the first Company

    Words: 3885 - Pages: 16

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    Tata Motors Marketing

    Running Head: TATA MOTORS Comparison of Tata Motors with the value propositions of the competitor Table of content Introduction……………………………………………………………….. 3 Evaluation…………………………………………………………………. 3 Comparison……………………………………………………………….. 5 Tata’s Value proposition………………………………………………….. 9 Recommendations………………………………………………………… 12 References…………………………………………………………………. 14 Introduction I have selected Tata Motors. Tata Motors Limited can easily be labelled as India’s

    Words: 3254 - Pages: 14

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    Tata Motors Strategy

    Yudi Yudistira preface... • Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1, 88,818 crores (USD 34.7 billion / IDR 400 trillion) in 2012-13. • It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. • It is also the world's fourth largest truck and bus manufacturer. preface... • Tata Group has been doing a lot of

    Words: 975 - Pages: 4

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    Case Critique Tata Motors

    utilized by Tata Motors, producing their goods in India at a low cost. The low costs of the Nano allowed consumers to own a vehicle when there was no way prior. b. Corporate-level strategies Tata Motors possess over 90 establishments in 80 countries. The globally owned organization allows for a large amount of diversification. 4 P’s framework-product, price, place, promotion a. Position: The mission is to provide vehicles that will appeal to the global consumer. Values of Tata Motors are customer

    Words: 360 - Pages: 2

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    Case Critique Tata Motors

    utilized by Tata Motors, producing their goods in India at a low cost. The low costs of the Nano allowed consumers to own a vehicle when there was no way prior. b. Corporate-level strategies Tata Motors possess over 90 establishments in 80 countries. The globally owned organization allows for a large amount of diversification. 4 P’s framework-product, price, place, promotion a. Position: The mission is to provide vehicles that will appeal to the global consumer. Values of Tata Motors are customer

    Words: 360 - Pages: 2

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    Swot and Steepled Analysis of Tata Motors

    Health and Safety Introduction Health and Safety is a discipline with a broad scope involving many specialized fields. In its broadest sense, it should aim at: * the promotion and maintenance of the highest degree of physical, mental and social well-being of workers in all occupations; * the prevention among workers of adverse effects on health caused by their working conditions; * the protection of workers in their employment from risks resulting from factors adverse to health;

    Words: 9961 - Pages: 40

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    Leading Change at Tata Motors

    Leading Change at TATA Motors Established in 1954, TATA Motors Limited is India's largest integrated automobile company, with consolidated revenues of 20 billion USD in 2009-10. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's largest bus manufacturer. TATA Motors in 2005 was ranked among

    Words: 2618 - Pages: 11

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    Tata Motors Case

    TATA MOTORS: Case Study Tata Motors in the year 1994 entered into a collaboration with Daimler to manufacture Mercedes Benz cars and ended the venture in 2001.In 1998 Tata Motors LTD for the first time launched INDICA,a fully indigenously manufactured passenger car.In 2002,TELCO was renamed as Tata Motors and in 2003 announced to launch the world’s cheapest car for Rs 0ne lakh only.In 2006,an agreement was signed with Fiat for manufacturing and distribution and in the same year entered venture

    Words: 480 - Pages: 2

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    Tata Motors

    Tata Motors Global Business Management Case Study October 24, 2012 1. There are many features of the Indian market that made it an attractive domestic market for Tata Motors. India had good economic conditions in the year 2004. They had a growth rate of 8%, their gross domestic product (GDP) grew 4.3% in fiscal year 2003, and the GDP was expected to grow 11% in fiscal year 2007. According to Goldman Sachs, India will have the highest growth rate in GDP in comparison with other emerging

    Words: 851 - Pages: 4

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