Players The House of Tata is one of the oldest and well-known collection of companies in India. Jamseti Tata started the group in 1874 and he took his vision and built it into one of the biggest business organizations in India. J.R.D. Tata was elected chairman of Tata sons, which was the initial investor in many Tata companies in 1938 and began decentralizing power as well as personally choosing many of the Tata company chairman. J.R.D was in control when Tata airlines nationalized
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international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Industries transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable
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in India. It is the largest, most desirable and fastest growing jewellery brand. It pioneered the concept of branded jewellery in India. Being a division of Titan Industries Limited, a company promoted by TATA group, it is one of India’s largest conglomerates. The name was formed by combining ‘Tata’ and ‘Nishk’ (meaning necklace). Another combination is ‘Tan’ (body) and ‘Ishq’ (love). Located at Hosur, Tamil Nadu, the 135,000 sq. ft. factory is equipped with the latest and most modern machinery and
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Strategic Management Report on Case 2: Tata Steel Table of Content Company Overview……...….…..……….………………………. 1 Problems & issues company faced ……………………………… 3 Probable Solutions…………... … ………………………………. 4 Compnay Overview Tata Iron and Steel Company was established by Dorabji Tata on August 25, 1907, as part of his father Jamsetji's Tata Group.By 1939 it operated the largest steel plant in the British Empire. The company launched a major modernization and expansion program in 1951
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attempted to construct flagship stores where customers’ demands were high. Through joint venture with Tata Group, India’s largest business conglomerate, Starbuck had access to premium real estate where demands were high. Consequently, it can draw customers’ attention to its business. Furthermore, as Starbuck did not do advertisement, it depended on word of mouth, which was very successful. Hence, joining Tata group could enable Starbuck achieve its
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House of Tata 1. Which if any of the following initiatives undertaken by Ratan Tata do you think were good ideas and why? Were these initiatives creating value or were they just creating more overhead and burdening the corporate portfolio? (65 points) a. Creation of a group brand (should there be a Tata brand? What is the value added of a group brand in an emerging market? What are the pros and cons of this strategy?) 20 points • Yes, more recognizable Ratan Tata was considering
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HOUSE OF TATA The Business Agricultural Products Base Metals Non-Metallic Mineral Products Chemicals Construction & Allied Activities Electrical and Non-Electrical Machinery Electricity & Non-Conventional Energy Electronics Services Shipping & Exports Hotels Financial Drilling Real Estate Other Watches Pulp & Paper Press Engineering & Locomotive Vertically integrated Focus in domestic market (India) Resources Financial Capital Managerial Expertise
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IMPORTANCE OF ETHICS Most of us would agree that it is ethics in practice that makes sense; just having it carefully drafted and redrafted in books may not serve the purpose. Of course all of us want businesses to be fair, clean and beneficial to the society. For that to happen, organizations need to abide by ethics or rule of law, engage themselves in fair practices and competition; all of which will benefit the consumer, the society and organization. Primarily it is the individual, the consumer
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“A STUDY ON THE FACTORS BEHIND BRAND SWITCHING IN TELECOM INDUSTRY ON THE BRANDS LIKE AIRTEL, VODAFONE, IDEA AND TATA DOCOMO IN SURAT CITY.” I Bhavin A. Vayla student of Navnirman Institute Of Management Surat, doing Marketing Research project on Telecom Network titled “Factors behind Brand Switching in Telecom Industry in Surat city.” Hence I would be grateful if you would spare your valuable time and co-operate by answering few questions to the best of your knowledge. I assure you that the information
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TITAN INDUSTRIES Promoted in the mid-Eighties by the Tata Group and Tamil Nadu Industrial Development Corporation Limited (TIDCO), Titan Industries is a unique instance of how ideas can be taken from scratch and transformed into winning brands that generate value, create entire market spaces and then consistently dominate these spaces Business divisions- Time product division Jewellery divison Eyewear Precision engineering Even as the Indian economy encountered a challenging
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