A PROJECT REPORT ON “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI.” SUBMITTED BY CHETAN N NAKTE (MARKETING) ROLL NO – B-07 Batch 2011 - 2013 UNDER THE GUIDANCE OF DR. AMIT AGGRAWAL CORE FACULTY - MARKETING UNIVERSITY OF MUMBAI KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI. DECLARATION I hereby declare that the project report entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY
Words: 8607 - Pages: 35
Amity University | TATA DOCOMO Merger | MMBOR Assignment | | | | Submitted to: Lecturer Amity University Submitted by: BBA + MBA (Dual) | About TATA group of companies The Tata group comprises over 100 operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The group has operations in more than 80 countries across six continents, and its companies
Words: 833 - Pages: 4
Tata decided that the best way to differentiate was to connect with the consumer at an emotional level, since competitors were focussing on the functional properties of salt. So, while Tata salt had thus far been positioned on the rational aspects of 'purity', its new positioning would carry this proposition forward but within the larger context of the consumer's life, encompassing both rational and emotional manifestations of 'purity'. In addition, being the market leader, Tata wanted to grow
Words: 1104 - Pages: 5
Date: 23/10/2010 Dear Sir, We would like to introduce ourselves as a Service Retail company who has made a pioneering effort in Mobile Commerce business. We believe in creating value, ensuring stability and in encouraging emerging business dimensions for vertical and horizontal growth. We would like to offer you to participate in this carnival of growth by carrying our brand and services. This proposition will help both of us to enjoy and ensure niche advantage in the market. Let’s
Words: 1462 - Pages: 6
Tata Steel Tata Steel was set up by Sir Dorabji Tata in 1907 as a part of his father Jamshetji’s Tata Group. Jamshetji dreamed of setting up 4 institutions in India – a Modernized Steel Manufacturing Facility, a Power Plant, a World Class scientific educational institution and a Hotel at par or even better than the global standards. Out of these four, only the Hotel – Taj Mahal Hotel was established during his lifetime. Traditional paternalism; fair and honest management; business ethics and philanthropy
Words: 2883 - Pages: 12
Case Study: Tata DOCOMO HELPING TATA DOCOMO WITH THEIR PROCUREMENT TRANSFORMATION INITIATIVE Client: Tata DOCOMO • Industry: Telecommunications Tata Teleservices (TTSL) provides telecommunications services to about 85 million clients in thousands of towns and villages across India. Among its services are mobile and wireline telephone (under the Tata Indicom brand), fixed wireless phones (Walky), public telephone booths, and Internet access (Photon). Founded in 1996, TTSL is a subsidiary of the
Words: 853 - Pages: 4
Vodafone-Hutch Deal In Feburary 2007, Vodafone has bagged the 67% Hutch Telecom International (HTIL) stake in Hutch-Essar at an enterprise value of $19.3 billion Income Tax (I-T) department notice to pay capital gains of $2 billion TATA s Global Foray The TATA Group acquired Videsh Sanchar Nigam Limited ("VSNL"), in 2002 In 2004, they acquired Tyco Global Network (TGN) for $130 million This gave the company control over a 60,000 km cable network spread over three continents with a huge
Words: 887 - Pages: 4
History and Evolution of CSR: Indian Detailed Before the term and concept of corporate social and environmental responsibility came into common usage in the 1990s, the terms “charity” and “philanthropy” were prevalent in business circles. The idea of corporate involvement in social well-being as a voluntary response to social issues and problems and responsible behaviour in business, is as old as business itself. However, although the evidence of the concern of business for society goes back several
Words: 2631 - Pages: 11
feed nutrient for a pig A B M1 12 6 108 M2 3 9 81 M3 15 10 150 If feed A costs Rs. 20 and B Rs. 40 per unit, how much of each of these two should be bought, so that the total cost is minimized? (a) Prepare a research plan for marketing manager of tata Nano car who wants to 07 Q.2 (a) Test the given data using Kolmogorov –Smirnov test. Freshman Number in each class 5 Sophomore 9 Junior 11 Senior 16 Graduate 19 07 Given that critical value for D is 1.36 N at α = 0.05 Take the KS test
Words: 953 - Pages: 4
father was a doctor working with the Tatas. His father was a disciplinarian and inculcated values of hard work, integrity, family commitment and social consciousness in his children. Due to an untimely accident Dutt’s father had become incapacitated, and as the eldest child. Dutt was forced to accept partial responsibility for his younger brothers and sisters. He gave up his childhood dream of becoming an engineer, and instead started working with TISCO (now called Tata Steel) immediately after passing
Words: 301 - Pages: 2
