the strategic objectives for the Micra and the Nano? Strategy Objectives of Micra and Nano Objectives of Micra | Objectives of Nano | * Increase sales * Gain brand awareness * Become the Top1 seller in B2 category * Obtain popularity in social media | * Increase sales * Alter people from riding motorcycle to driving Nano * Let people involve social media of Tata * Gain attention from youth | Both Nissan and Tata wants to increase their sales in India, which
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The case discusses the making of Tata Nano, the world's cheapest car, manufactured by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$ 2000). The case explains the design and development process of Tata Nano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing the car, Tata Motors and its suppliers constantly made efforts to reduce the costs while
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author profiles for this publication at: https://www.researchgate.net/publication/228143324 The Tata Nano: The People's Car ARTICLE · JUNE 2009 CITATION READS 1 709 3 AUTHORS, INCLUDING: Paul Farris University of Virginia 115 PUBLICATIONS 1,044 CITATIONS SEE PROFILE Available from: Paul Farris Retrieved on: 08 January 2016 UVA-M-0768 Rev. Feb. 2 2011 24, THE TATA NANO THE PE T O: EOPLE’S CAR It was one of the longest t f t-awaited an most talke nd ed-about
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This case talks about how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing director of Tata Motors into the Nano Project. The case raises questions around breaking the price-quality barrier and changing existing internal processes to accommodate revolutionary new ideas. The dilemma of success—Tata Nano was
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Vivek Khanna TATA Motors This project is a part of the internal assessment for the subject Business Policy & Competitive Strategy. I have developed a Porter’s Five Forces analysis for the organization. I identified strategic strengths and weaknesses and identified core competencies of the organization . The company that I have taken into account to analysis the Porter’s Five Forces is the Tata Motors. The Specific product that I will be taking into analysis is the NANO CAR. This segment
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Feasibility report on launching the “Tata Nano” in the United States. INTRODUCTION The purpose of this report is to investigate the feasibility of launching the TATA NANO car in the United States. The report will look at country specific factors such as political economy, consumer culture, industry regulations etc. that may impact the feasibility of the NANO car in the US and on-going business costs. PRODUCT DESCRIPTION [pic] TATA NANO CAR-2009
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In 2009, a car known as “Nano” was introduced by Tata Motors, the largest automobile company in India. It is cheapest and smallest car in the world. Its features have captured the sight from the whole world. Some people think the “people’s car” is good but some believe in the vice versa. Nano is expected to improve the Indian’s life, boost the economy, invent entrepreneurial opportunities bring prosperity for the urban. Every company nowadays will encounter external organizational environment
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vehicle’s executives as devoid of ethical leadership. code of ethicsThe Tata Nano is a disgrace and does a huge disservice to the larger, global organisation. From the start, the group’s ethical code says: No Tata company shall undertake any project or activity to the detriment of the wider interests of the communities in which it operates. The safety code is even more explicit: A Tata company, in the process of production and sale of its products and services
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----------------------------------------------- 4 2.2 Poor brand image of the TATA Nano -------------------------------------------- 5 2.3 Unnecessary Expenses --------------------------------------------------------------- 6 3. Analysis ------------------------------------------------------------------------------------------- 7 3.1 Alarming attrition rate of executives ------------------------------------------- 8 3.2 Poor brand image of the TATA Nano ------------------------------------------
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India has become a leading center in producing small cars. In the year 2006, Ratan Tata of Tata Motors conceived the idea of a tiny car at an extremely cheap price to capture the potential of the rapidly growing middle class segment. The outcome was the Tata Nano, the world’s cheapest car priced at one lakh INR. Rolled out from Tata Motors as the world’s cheapest car in the year 2009, the indigenous Tata Nano achieved immediate success, fulfilling its promises of a complete car at an affordable
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