MP-APPENDIX B STUDENT MARKETING PLAN FOR “myEcare.com” My Tran Nguyen Marketing Unit 7 6/17/12 A Marketing Plan Presented by: My Tran Nguyen Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4
Words: 3081 - Pages: 13
CH2 Assets=Liabilities +Stockholder’s Equity Cash Flow From Firm’s Assets=Cash Flow to Creditors + Equity Investor →CF(A)=CF(B)+CF(S) 一、 CF(A)=Operating Cash flow (OCF)-CAPEX-△NWC 1) OCF（看income statement）=EBIT + Depreciation -Tax paid EBIT=Revenue-Cost-Depreciation Tax=(EBIT-interest)*tax rate Earnings per share=Net income/total share outdating’s Dividends per share=Dividend/ total share outdating’s 2) CAPEX定义：Acquisitions-Sales of fixed assets 是out flow 需被finance CAPEX=△Total fixed
Words: 1536 - Pages: 7
CALIFORNIA PIZZA KITCHEN Teaching Note Synopsis and Objectives This case examines the question of financial leverage at California Pizza Kitchen (CPK) in July 2007. With a highly profitable business and an aversion to debt, CPK management is considering a debt-financed stock buyback program. The case is intended to provide an introduction to the Modigliani-Miller capital structure irrelevance propositions and the concept of debt tax shields. With the background of a pizza company, the
Words: 2393 - Pages: 10
Assignment 2: Operations Decision 04/23/14 Joel Chagadama Dr. Bernadette West Eco 550 The purpose of this paper is to present the low-calorie microwaveable foods’ in support of the company’s long run operations decision plans. In the paper, I will examining the results of the new supply curve as it reflects to the current market structure and then take into account the expected changes to the selling environment and factors that may have caused the change. I will also examine chief
Words: 2097 - Pages: 9
Community Service Department Activity Guide Summer 2015 REGISTER ONLINE BEGINNING MONDAY, MAY 4 Create Your User Account – See Page 2 Registration (520) 421-8677 • www.casagrandeaz.gov Summer is upon us and the temperatures will really begin to warm up. Within our summer activity guide, you will find several pages of cool opportunities to combat the heat. The newly renovated Palm Island Family Aquatics Center offers open swimming, special splash events, swimming lessons, a swim
Words: 6060 - Pages: 25
Outcome1 1. In economics, and cost accounting, total cost (TC) describes the total economic cost of production and is made up of variable costs, which vary according to the quantity of a good produced and include inputs such as labor and raw materials, plus fixed costs, which are independent of the quantity of a good produced and include inputs (capital) that cannot be varied in the short term, such as buildings and machinery. TC = FC + VC Average cost equals to total cost divided by the
Words: 1247 - Pages: 5
Chapter 11 Work system design: 1__Job design- Technical (able to do it), Economic (value must be added), Behavioral (feels good about doing it) Feasibilities Labor specialization- higher specialization = narrow scope of expertise, usually more boring Eliminating boredom- Enlargement (more tasks, horizontal expansion), Job Enrichment (vertical expansion, schedule own work, test own output), Rotation (expose to other jobs) Team Approach- Problem solving teams (small group with operational expertise
Words: 2019 - Pages: 9
Visit omega.com website for Data Acquisition Data Acquisition Systems Data acquisition systems, as the name implies, are products and/or processes used to collect information to document or analyze some phenomenon. In the simplest form, a technician logging the temperature of an oven on a piece of paper is performing data acquisition. As technology has progressed, this type of process has been simplified and made more accurate, versatile, and reliable through electronic equipment
Words: 1042 - Pages: 5
the $500,000 annual costs of operating the jet as a business expenses? Authorities: IRC Sec. 162 (a) (2); IRC Sec. 274 (d); IRC Sec. 262 (a) Rev. Proc. 2003-76, 2003-2 CB 924, 10/15/2003 Stanley M. Kurzet, et ux. v. Commissioner, TC Memo 1997-54 IR 296, 6/12/59. Conclusion: Alex and Aubrey should be denied business deductions for their jet use $500,000: expense for jet travel to skiing and personal residence Bora Bora property and to non-business place Aspen, Colorado weren’t
Words: 624 - Pages: 3
Operational cash flow = EBIT + Dep – taxes = EBIT (1 – T) + Dep * NCS= Net Capital Spending NFAEnd – NFABeg + Dep * NWC= Net Operating Working Capital = NOWCEnd - NOWCBeg * Free Cash Flow (FCF) = (Revenues – Costs) (1- Tc) – Cap. Expenditures – ΔNWC + (Dep) (Tc) Chapter 4 * Financial Planning has three important uses: 1. Forecast the amount of external financing that will be required 2. Evaluate the impact that changes in the operations plan have on the value of the firm
Words: 361 - Pages: 2
