Quality Good Marketing or Is Good Marketing Quality1 Quality is important to the employees of a Fortune 500 leisure furniture manufacturer and retailer. Franchise owners are required to operate their stores with a focus on high quality, knowing that their license may be revoked if the corporation judges their quality to be inadequate. Franchise owners recognize that commitment to quality begins with management and filters down to all areas of the business. Managers believe that if they cut corners
Words: 983 - Pages: 4
related know-how and management techniques from Koyo Jeans, they may resign the franchising agreement and open competing businesses if they experienced success by franchising, which were liable to influence franchisor adversely. Moreover, running franchise stores may reduce Koyo Jeans’ control of franchisees’ activities. These stores were only responsible by the office in Guangzhou, but Koyo Jeans also expanded into European market even more farther in the future. The greater geographic dispersion
Words: 688 - Pages: 3
sector. This is the reason why Telenor and its competitors Mobilink, Ufone and Warid have their own youth targeted brands like Jazz Octane, Warid GLOW and Ufone Youth Package. Marketing Strategy Over the last decade the telecom sector has matured and become very competitive. That is why even market leaders like Telenor can not adopt defensive strategies against its competitors. Recently Djuice has has dropped to second place after Ufone launched its Youth Brand. Now Telenor has a marketing strategy
Words: 3681 - Pages: 15
activities through SMSs, Emails and Facebook fan page. Djuice is also sold through Mobile Vans, stalls and by conducting promotions at school, colleges and Universities. Adding to this Telenor recently has launched the “Internet. More” campaign to promote GPRS/EDGE based services to be used more Network Coverage Djuice by Telenor has
Words: 666 - Pages: 3
Telenor Pakistan in Pakistan Directory Telenor acquired the license for providing GSM services in Pakistan in April 2004, and launched its services commercially in Islamabad, Rawalpindi and Karachi on March 15, 2005. The official opening was held in Islamabad with the President of Pakistan General Pervez Musharraf as the guest of honor and a Telenor delegation headed by CEO Telenor Jon Fredrik Baksaas. On March 23, 2005 Telenor started its services in Lahore, Faisalabad and Hyderabad. Telenor
Words: 1244 - Pages: 5
Introduction to Telecom Industry Sector Overview Telecommunication has now become one of the prime services which an economy needs for rapid growth, development and modernization of its various sectors. Government of Pakistan awarded status of industry to telecom sector in year 2003-04. Benefits that accrue to a declared industry are now available to Telecom Sector. Over the past two decades, the institutional and regulatory framework of the telecommunications industry has changed radically.
Words: 1633 - Pages: 7
Internship Report on Ufone Internship Report on Ufone By: AYESHA HASAN BAHRIA INSTITUTE OF MANAGEMENT & COMPUTER SCIENCES The overall consensus of industry analysts is that Pakistan is one of the countries with a huge E X E C U T I V E S UMMARY 3 untapped potential for telecom growth and an attractive investment environment. Recently Business Monitor International (BMI) ranked Pakistan as a key destination for telecom growth. The BMI rankings take into account a number of factors
Words: 13828 - Pages: 56
improved communication and the advancement of technology, organizations such as Telenor have been able to expand their operations in multiple countries. (Hollinshead, 2010) Telenor is one of the world’s largest mobile and telecommunication providers, which spand across 11 different markets, comprising of over 148 million subscribers. With a strong foothold in Central & Eastern Europe and the Asian markets, Telenor has established themselves as a top 500 global corporation by
Words: 4960 - Pages: 20
Telecom Sector Prepared for: Ms. Rizwana Hameed Lecturer of Consumer Behavior Prepared by: Saba Mahfooz (159) Tamour Nawaz (164) Rizwan Bashir Goraya (167) Tuba Shahid (173) Shomail Khan (179) IB&M - University of Engineering & Technology, Lahore 16th December, 2014 Contribution to Report Name of Group Member | Contribution To Report | Tuba Shahid | * Questionnaire Building * Questionnaire Filling * Data Collection * Report Making * Recommendations
Words: 10940 - Pages: 44
“OVERVIEW OF MOBILE TELECOMMUNICATION INDUSTRY IN BANGLADESH.” INTRODUCTION: “Watson, come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. We’ve come a long way since then. Today, telephone
Words: 6988 - Pages: 28
