Advertising is a combination of specialized skills and professions that incorporate a number of approaches and philosophies, including those of a scientific or numbers oriented, strategic or problem/solution oriented, and artistic or aesthetically oriented nature. Advertising includes a variety of disciplines and specialties, including research, media buying and planning, copywriting, art direction, print and broadcast production, media sales, sales promotion and product publicity, strategic planning
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Paper and submitting the same as an academic requirement of all the EMBA students of FB- 507, Managerial Finance, Fall Semester 2011. It is a pleasure for us to present our Term Paper before you on “Ratio & Trend Analysis of Grameenphone Ltd & Teletalk Bangladesh Limited”. We have tried Our best in preparing this Term Paper and left no stone unturned to make the report a vivid and comprehensive one in spite of a number of limitations. We sincerely believe that it will serve the required purposes.
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and guiding actions, both big and small, that deliver on that brand promise. Ogilvy & Mather officially started its operations in Dhaka on the March of 2008 providing pioneer services to its clients. In these short span of time Ogilvy & Mather Bangladesh have successfully won several awards including ‘Best Original TVC’, ‘Best
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Investor Presentation September 8, 2008 Table of Contents 1. Bangladesh Economic Backdrop 2. Industry Overview 3. Overview of Grameenphone 4. Grameenphone Operational Performance 3 5 9 18 2 1. Bangladesh Economic Backdrop 3 Bangladesh: Large Growth Economy 7th most populous nation with 55% of people in the 15-64 age group. Demographics Population (2007E) Population Growth Rate (2007) Population Distribution (2001 Census) 140.6 million 1.3% 0 – 14 years: 39.1% 15 – 64 years:
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and the urban areas robustly. At present, six different companies are providing mobile phone connections in Bangladesh. In comparison to the big population it is becoming a huge market for mobile phone service companies. Every company is trying to provide as much facilities as possible to do marketing campaign in many ways they have available in their hand. TM International (Bangladesh) Limited is formed a huge demand in this sector. The company known as ROBI across the country has more than two million
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Market Entry Mode Strategies – A study of Bangladesh Mobile Telecommunication Market for Foreign Companies Authors: Debashish Barua Examiner: Prof. Anders Pehrsson Marketing, Master Programme Tutor: Prof. Mosad Zineldin Mahmudur Rahman Chowdhury Subject: Master Thesis, 4FE02E Marketing, Master Programme Level and Semester: Master, Spring, 2014 i Acknowledgement We express our gratitude to those people who helped us a lot in conducting the research work successfully. Their cooperation helped
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telecommunications service provider in Bangladesh. With more than 32 million subscribers (as of June 2011), Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. Grameenphone was the first company to introduce GSM technology in Bangladesh. It also established the first 24 hour call
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Telenor, Telekom Malaysia (TM), Orascom and SingTel in rural network expansion in Bangladesh. The foreign operators in collaboration with their local partners is working on with the infrastructure to widen the very base of mobile subscribers by removing the entry barrier and make the mobile telephone affordable even to rural masses. The following graph will depict the current market scenario of the major operators in Bangladesh. Figure 1: Major operators and their market share It is quite clear that
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not spend a single day without it. In the current scenario of today’s telecom sector, we find some names everywhere and their activities are touching our lives. The name of the cellular operators like GrameenPhone, AKTel, Banglalink, and Citycell & Teletalk is expanding with their activities to gain their respective goals. To execute their goals accurately, they adopt several marketing strategies. In our report we have focused the vital business strategies from different viewpoints of GrameenPhone
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Convincing the Mobile Phone Operators There are six mobile phone companies operating in Bangladesh. They are GrameenPhone, Banglalink, Airtel, Teletalk, Citycell and Robi. The initial work will be to convince the mobile phone companies to agree in this campaign. First, we will talk to the CFOs of these 6 mobile phone operators. Later,there will be several meetings with CEOs of each of the companies. The moblie phone companies of Bangladesh are alread capitalizing on public emotions. They promote such
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