Written Analysis and Communication I Assignment 1: Terracog Global Positioning Systems: Conflict and communication on project Aerial Submitted to Dr. Gita Chaudhuri By Viswesh Kurtarkar Section: B On 08.07.2014 ------------------------------------------------- Business Memorandum Date: 08 Jul. 14 To: Emma Richardson, Executive Vice President From: Viswesh Kurtarkar, Executive Assistant Subject: Recommendation to Terracog’s new venture, Project Aerial. Case Analysis
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Emma Richardson is in a dilemma whether to go ahead with the Project Aerial or not. The poor decision making process is one of the main reasons for the dilemma caused. Had the management of TerraCog not ignored the idea of shifting to satellite imagery as soon as Posthaste did it, the damage would have been much less. The organisation suffers from inefficient group structure. The decisions were not made in the right manner. When customer requests increased, Richard Fiero on his own decided to change
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Name: Munaim Akhtar (ERP ID: 10426) Case Title: TERRACOG GLOBAL POSITIONING SYSTEMS: CONFLICT AND COMMUNICATION ON PROJECT AERIAL Case Analysis: This case is about TerraCog, a well-known high-tech firm that develop product like GPS for consumer market. This case describes the failure of new project initiated by TerraCog named project Aerial due to organizational conflicts between sales, production, and design, development department of TerraCog. Problems: Posthaste, a competitor in market
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Terracog Global Positioning System : conflict and communication on project Aerial. Problem essay : Position statement: From the outset of the case it appears that determination of price point is the sole bone of contention between various players. However, a deeper analysis shows that the problem is beyond determination of the price point. According to my point of view the root cause of all the conflicts within Terracog is the lack of leadership, effective communication and vision and inter-groups
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Introduction: This case study discussing the failure of the project “Aerial” due to the lack of communication between TerraCog management and design, development departments. Background: In earlier starting days 1977, TerraCog providing high end sonar equipment to serious sports fishermen and boaters (Beer & Yong, 2008). Around the late 1990s, TerraCog started providing high quality GPS units, these units sold well, as the company already created a name for themselves. Problem: When a competitor
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Case Study Analysis 1: TerraCog GPS Terracog was a successful privately held firm specializing in high quality Global Positioning system and fishing sonar equipment. Even though TerraCog was always not the first to market new products, but their products were successful because of their high quality and effectively addressed customer needs. When their competitor Posthaste introduced a GPS prototype called BirdsI that displays satellite imagery, TerraCog did not view it to be a threat and believed
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TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial GEB314 – Group and Organizational Dynamics Professor Barry Atkins Carlos Albizu University Monica Estopinan Spring 2013 Introduction TerraCog is a private company specializing in high-quality Global Positioning Systems (GPS) and fishing sonar equipment. In spring 2007, the company took on a project to enhance their high-quality GPS handheld with satellite imagery; the project was named Project Aerial. The
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form of a management structure that determines relationships between the different activities and members. This structure also sub-divides and assigns roles, responsibilities, and authority to accomplish different tasks. Organizations are “open systems” in that they are affected by their environment – both macro and micro. As far as the role organizations play in society, the detailed role varies geographically, but overall, organizations greatly influence the culture of the surrounding society
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standard mobile phones and iPhones. The structure of the company is based on these the global teams where each one has expertise and a defined role and function during the development of games. Digital Chocolate’s culture is an example of cooperative environment and fine inter-personal relations. These features are results of the well-established communication methods followed. Functional departmentalization and communication is an important factor in every company and Digital Chocolate has achieved an exceptional
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KMC 7-56 E-mail: rkabalis@stern.nyu.edu Office Hours: 11:30 AM– 1:00 PM on class days and by appointment Class Hrs: Wed 1:30-4:20 PM on Jan 27; Feb 3, 10, 17, 24; Mar 3, 10, 24, 31; Apr 7, 14, 21, 28. Due Dates Team Case Write-up: 2/24. Final Team Project : 4/28. Indiv Take Home Final: 5/2. ____________________________________________________________ _________________ Course Overview Welcome aboard! What do leaders do? What happens inside organizations? And how do these relate to each other? In
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