Terra Cog new project GPS (Global Positioning System) named Aerial. Old customers of TerraCog keeps asking about the same type prototype of GPS as new competitors lauched named ,,Ibird’ –with satellite imaginary system. That product is almost the same quality as the old TerraCog GPS model ,but people find need to have separate product with satellite imaginary function.Firsly TerraCog was not impressed with product .But after ,,Ibirds’’ success and grown custumers asking ,about TerraCog’s version
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goal and a lack of leadership and communication, TerraCog has found itself in a tough situation on whether to sell its new GPS system, dubbed Project Aerial, at a competitive price or at a higher price. Their main competitor, Posthaste, has been slowly taking shares from the company with their satellite imagery GPS system that has been on the market for almost two years. As the threat of this competition continues to pressure the company, TerraCog seems to be straying away from its core competency
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Terracog Global Positioning System : conflict and communication on project Aerial. Problem essay : Position statement: From the outset of the case it appears that determination of price point is the sole bone of contention between various players. However, a deeper analysis shows that the problem is beyond determination of the price point. According to my point of view the root cause of all the conflicts within Terracog is the lack of leadership, effective communication and vision and inter-groups
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TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial GEB314 – Group and Organizational Dynamics Professor Barry Atkins Carlos Albizu University Monica Estopinan Spring 2013 Introduction TerraCog is a private company specializing in high-quality Global Positioning Systems (GPS) and fishing sonar equipment. In spring 2007, the company took on a project to enhance their high-quality GPS handheld with satellite imagery; the project was named Project Aerial. The
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Emma Richardson is in a dilemma whether to go ahead with the Project Aerial or not. The poor decision making process is one of the main reasons for the dilemma caused. Had the management of TerraCog not ignored the idea of shifting to satellite imagery as soon as Posthaste did it, the damage would have been much less. The organisation suffers from inefficient group structure. The decisions were not made in the right manner. When customer requests increased, Richard Fiero on his own decided to change
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LEADERSHIP IN ORGANIZATIONS(Draft Syllabus) B01.1302.25 Spring 2010 Professor R. Kabaliswaran Office: KMC 7-56 E-mail: rkabalis@stern.nyu.edu Office Hours: 11:30 AM– 1:00 PM on class days and by appointment Class Hrs: Wed 1:30-4:20 PM on Jan 27; Feb 3, 10, 17, 24; Mar 3, 10, 24, 31; Apr 7, 14, 21, 28. Due Dates Team Case Write-up: 2/24. Final Team Project : 4/28. Indiv Take Home Final: 5/2. ____________________________________________________________ _________________ Course Overview Welcome
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