CHAPTER 12 GLOBAL MARKETING CHANNELS AND PHYSICAL DISTRIBUTION SUMMARY A channel of distribution is the network of agencies and institutions that links producers with users. Physical distribution is the movement of goods through channels. Business –to-consumer marketing uses consumer channels; business-to-business marketing employs industrial channels to deliver products to manufacturers or other types of organizations. Peer-to-peer marketing via the Internet is another channel. Distributors
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BEIHANG UNIVERSITY 北京航空航天大学 SCHOOL OF ECONOMICS AND MANAGEMENT 经济管理学院 SUPPLY CHAIN MANAGEMENT ASSIGNMENT 1 “Supply Chain Management of Wal-Mart” Professor: ZHAO QUIHONG Student: NGUYEN HAI YEN - LS 1508256 VU THI THU HIEN - LS 1508226 GANTA. MURALI - LS 1508233 NGUYEN KHANH LINH - LS 1508230 NGUYEN THI THU HIEN - LS 1508257 INTRODUCTION Wal - mart was founded in 1962 by Sam Walton in Rogers, Ark. It is an American multinational retail corporation that runs chains
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BUSINESS AND THE ENVIRONMENT ECONOMY National economy is a science that study the value of all goods and services manufactured within nation so basically it refers to the economy of an entire country. National economy was discovered by the famous economist and philosopher Adam Smith in the middle of 18th century. There were three main basic concepts of this theory which is the following: The first one is the competition which determines the values of all goods and services. The second one
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and growth rate. This is particularly true in oligopolistic industries. 3) Cost Factors ❖ High national labour cost, shortages of skilled workers, and rising energy charges can raise domestic cots to uneconomic levels. These factors may stimulate moves towards foreign direct investment in low-cost areas such as Taiwan, Korea, and Central and Eastern Europe. ❖ Expanding into foreign markets can also reduce costs by gaining economies of scale through an enlarged customer base. 4) Customer
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Executive Summary In this report, I would state and analyze Procter and Gamble (P&G). In the beginning, P&G had just supply soap and candles to the Union armies, but now it has become to a global manufacturing, distribution, and marketing company focusing on providing branded products with superior quality and value. It provided over 300 brands reaching consumers in about 140 countries. P&G is focusing on provided fashion, high quality products for consumers. In order to satisfy consumers, P&G
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year ago according to Kantar (which monitors the household grocery purchasing habits of 25000 demographically representative households in the UK) (notefoot), Sainsbury is now the third position grocer in the UK. The No1 is the international brand Tesco PLC whose market share slip to 30.3% from 30.4%. Asda (note apply US GAAP), which is the subsidiary of Wal-Mart Stores Inc. fell to16.9% from 17%. Outside of
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DRAFT The Waitrose Modular MBA in Retailing Management Waitrose Stores and its Key Management Decisions Waitrose A Guide for Trainee Graduate Retail Managers and Middle-Level Managers March 2003 by http://www.andidas.com/ Contents: Abstract Terms of Reference Introduction UK Grocery Market Waitrose History Waitrose Strategy Waitrose Location Map: Waitrose Stores in the UK PEST Analysis, Grocery Industry Waitrose Ansoff Matrix Waitrose SWOT Analysis Importance of Store Location
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QUIZ: CREATING COMPETITIVE ADVANTAGE 1. What is competitive advantage? Competitive advantage referred to an advantage over competitors gained by offering consumers greater value than competitors do. It means that a firm has over its competitors, allowing it to generate greater sales or margins and/or retain more customers than its competition. There can be many types of competitive advantages including the firm's cost structure, product offerings, distribution network and customer support
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Impact of Legal Framework ………………..................................................Page 9-10 Equal Opportunities, Employment Legislation and Discrimination Task 2 (2.1) Tesco and Scottish Power Case Study • Human Resource Planning & Stages……………………….......................Page 11-12 (2.2) Tesco and Scottish Power Case Study • Compare Recruitment and Selection …………………………………… Page 13-14 List of References • Authors…………………………………………………................Page
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scale are the cost advantages that a business can exploit by expanding the scale of production. The effect is to reduce the long run average costs of production. These lower costs are an improvement in productive efficiency and can benefit consumers in the form of lower prices. But they give a business a competitive advantage too. The firm’s long run average cost shows what is happening to average cost when the firm expands, and is at a tangent to the series of short run average cost curves. Each
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