REFERENCES…………………………………………………………………………………………………………………………………….18 APPENDICES…………………………………………………………………………………………………………………………………….19 EXECUTIVE SUMMARY Cadillac Escalade Hybrid SUV is the new product of the Cadillac Company which is a sub-division of the General Motors group. General Motors group plans to market this premium and luxury product to UK auto market and, later, to other European auto market. However, luxury and premium auto-makers with well-respected brands can potentially earn higher profit margin by targeting
Words: 5275 - Pages: 22
INTRODUCTION 1.1 Background of the Study A synchronous electric motor is an AC motor distinguished by a rotor spinning with coils passing magnets at the same rate as the power supply frequency and resulting rotating magnetic field which drives it. Another way of saying this is that it does not rely on slip under usual operating conditions and as a result, produces torque at synchronous speed. Synchronous motors can be contrasted with an induction, which must slip in order to produce torque
Words: 3243 - Pages: 13
Business Failure 1 Running Head: BUSINESS FAILURE Examining a Business Failure Ric L. Rushing March 6, 2009 University of Phoenix Business Failure 2 In March of 1967 Daewoo Group was founded by Kim Woo- Jung, he was a graduate of a prestigious in university in Seoul where he received an Economics degree. Jung decided became an entrepreneur and founded Daewoo Group. Daewoo Group had benefited from government sponsored loans which were based on potential export profits
Words: 1064 - Pages: 5
Inside General Motors: Communicating through the crisis By Marc Wright http://www.simply-communicate.com/case-studies/internal-communication/inside-general-motors-communicating-through-crisis Katie McBride had the hottest seat in internal communications last year as car giant General Motors filed for Chapter 11 in one of the most dramatic melt-downs of the economic crisis. She came to the IABC World Conference to a sell-out session where she relived her experiences of the last 12 months
Words: 1246 - Pages: 5
Executive summary Inchcape is an independent international automotive retailer and distributor, which is operating in 26 Emerging and Developed markets. It has diversified multi-channel revenue streams comprising sales of new and used cars, spare parts, sales service, insurance and finance. Inchcape’s vision is to be the world’s most customer-focused automotive retail group and good operation of world’s famous automotive brands, such as BMW/Mini, Land Rover, Porsche, Toyota/Lexus, Volvo, Jaguar
Words: 2827 - Pages: 12
useful recipes for machine tools builders Innovating out of the crisis – Useful recipes for machine tools builders Table of contents An unprecedented recession 3 Improved thermal stability of new motor technology raises spindle productivity and machining quality 3 Conventional motor technology suffers from major drawbacks 3 Benefits of synchronous spindles 4 Thinking out of the box and engineering bespoke solutions can pay beyond expectations 8 Innovation as a powerful mean of
Words: 2139 - Pages: 9
territories, but mainly in North America. The Cadillac is marquee owned by General Motors. It is the second oldest American automobile manufacturer behind Buick, and among the oldest brands in the world. Cadillac’s inception to the world came in 1902 by Henry Leland, a master mechanic and entrepreneur. He named the company after his ancestor, Antoine de la Mothe Cadillac; who was born Antoine Laumet, Detroit’s founder. General Motors purchased Cadillac in 1909 and within six years it became the foundation
Words: 603 - Pages: 3
EB000000 XVS1100 (L) SERVICE MANUAL ©1998 by Yamaha Motor Co.,Ltd. First edition, October 1998 All rights reserved. Any reproduction or unauthorized use without the written permission of Yamaha Motor Co., Ltd. is expressly prohibited. EB001000 NOTICE This manual was produced by the Yamaha Motor Company primarily for use by Yamaha dealers and their qualified mechanics. It is not possible to include all the knowledge of a mechanic in one manual, so it is assumed that anyone who uses this
Words: 52990 - Pages: 212
reach and is still the same.”- Ratan Tata Before starting the project, an extensive research was conducted by Tata Motors. They have finally arrived at; the middle class men should have safer transportation for their families, to fill the status void felt by the middle class families and also realized that four wheels had emotional, not just practical appeal. Tata motors initial sales projections were at about 500,000 cars per year. The basic reason was the conviction that the target price
Words: 512 - Pages: 3
RESEARCH PAPER ON GM Introduction "General Motors has no bad years, only good years and better years" (Sloan, 1972). This mantra established in 1950 by former GM president Harlow H. Curtice may have been true at one point, but is called into question today by many, including Wall Street. General Motors Corporation, also known, as GM or GMC is the world’s 2nd largest auto company in sales revenue behind Toyota which took the lead in 2006. General Motors reigned as the global leader in the automobile
Words: 6125 - Pages: 25
