IMPORTANCE OF RESEARCH IN THE SOCIETY” A lot of what we do in our daily lives is based on common sense, what we have learnt from others or what we have learnt through personal experience or observation. But sometimes common sense is not the best approach and sometimes there are conflicting theories about what is best or what works in a particular situation. Moreover, what works in one situation or for one condition might be ineffective or even dangerous in another, or when combined with other measures
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1. Types of Marketing Research 2. Research symptoms and problems 3. Research objectives Task 2: Define Research Objectives • Research objectives state specifically what information must be gathered. Research Problem • Asks what the decision maker needs to do • Action oriented Research Objective • Asks what information is needed and how it should be obtained • Information oriented Task 2: Define Research Objectives • The objectives should specify: • From Whom is the information
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What is Educational Research? A cyclical process of steps that typically begins with identifying a research problem or issue of study. It then involves reviewing the literature, specifying a purpose for the study, collecting and analyzing data, and forming an interpretation of information. This process culminates in a report, disseminated to audiences, that is evaluated and used in the educational community. (Creswell, 2002) In less comprehensive terms, educational research is an organized approach
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Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research in Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5. Research Design 6. Data – Collection Methodology, Primary Data – Collection Methods / Measurement Techniques – Characteristics of Measurement Techniques – Reliability, Validity etc. – Secondary Data Collection Methods
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The Relationship Between Theory And Research An excerpt from .awcett, J., and Downs, .. (1986). The Relationship of Theory and Reseach. Norwalk, CT: Appleton Century Crofts. [.awcett & Downs teach in a School of Nursing and their examples involve topics of interest to nurses. Your humble instructor has modified this excerpt slightly to maintain terminology consistent with the social sciences]. 1 The close connection between theory and research was implied in the discussion of their functions
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Research Methodology By Dr Ayaz Muhammad khan 03334690469 ayaz@ue.edu.pk, ayazof92@gmail.com General Objectives The general objective of this course is to introduce students to methods of research. The specific objectives are: (i) to ensure that students acquire some practical research skills; (ii) to help students understand the principles of research; and (iii) to enable students to link the research process with theories of their specialist areas. By becoming familiar with the research
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Module 1 The Research Process * Is a scholarly activity aimed at finding new truths about a specific discipline basically designed to find solution to a problem. * Done in various fields of studies. * May be done in natural sciences like Biology, Chemistry and Physics. And in the field of social sciences such as Sociology, Psychology, Education, Anthropology, Industry and the like. Definitions of Research * a systematic patient study and investigation in some field of knowledge
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Questions Chapter 1 Q1) What is marketing research? Marketing research is gathering and analyzing data to help make marketing decisions. Q2) What is the relationship between the marketing concept and the existence of marketing research? Marketing concept means that the company only introduces what consumers need and want. To know what consumers need and want you should apply marketing research. Q3) What is the importance of marketing research? The importance is to study the change
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Descriptive and Inferential Statistics ________________________________________ Statistics can be broken into two basic types. The first is known as descriptive statistics. This is a set of methods to describe data that we have collected. Ex. Of 350 randomly selected people in the town of Luserna, Italy, 280 people had the last name Nicolussi. An example of descriptive statistics is the following statement : "80% of these people have the last name Nicolussi." Ex. On the last 3 Sundays, Henry
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RESEARCH WORK 1. Research Design 2. Types of Research Design 3. Data 4. Sources of Data 5. Descriptive Research Design 6. Types of Descriptive Research Design 7. Sampling 8. Population 9. Stratum 10. Sample 11. Sample Size 12. Randomization 13. Sampling Unit 14. Target Population 15. Respondent Population 16. Sampling Design 17. Margin of Error 18. Probability / Level of Confidence 19. Probability Sampling Designs 20. Simple Random Sampling 21. Systematic Sampling 22
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