Discussion Question 2 (a) What are the advantages of the Herfindahl index over concentration ratios in measuring the degree of concentration in an industry? (b) What is the disadvantage of both? ANSWER: (a) The advantages of the Herfindahl index are: (1) uses information on all the firms in an industry, not just market share of the largest 4,8 or 12. (2) appropriately gives more weight to larger firms than to smaller firms within the industry. (b) Disadvantage to both is that they may overestimate
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NHÂN…BA60117…BA0664 Lecture: Mr. NhanDTBA60117 | Entrepreneurial Small Business Dddd [Type the company address] Page 1 Content: I. 1. 2. 3. Background: History Mision and Vision Business objectives II. III. IV. V. VI. SWOT Analysis: Advantages and Disadvantages of Mc Donald franchise: Investment decision: Summary: Reference List: I. About the MC Donald: 1. History: ( From : wikipedia.org/wiki/McDonald's) The McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast
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Though there are advantages and disadvantages to the issue, corporate sponsorships are detrimental to the function of public schools. The corporations who traditionally support schools generally aim towards sports for most of their advertising, widening the gap between sports funding and arts funding. The corporations also may not represent the belief system of the schools. Finally, the corporations destroy local businesses. The singular advantage is that schools have funding to educate their students
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positive message and minimize negative massage from the brand. In another word we can said that IMC is like a tool or method that use for build a brand and make a brand more stronger. In IMC we can combine the function from the marketing such as advertising, personal selling, sales promotion, public relationship, and etc. Therefore a brand relationship will be created and maintained, and after that if the brand relationship is good, the customer will choose our , and we can get a lot of profit.
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use of a set of marketing activities. 2 Student answers to this question will vary. Answers should include a cost competitive advantage, which can be achieved through no-frills goods and customer service, efficient labour, production innovations (such as new products not currently on the market), and the experience curve. A product differentiation competitive advantage might be achieved by the use of the value impression (this possibility is implied in the description of the containers). The company
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Organisation BT (British Telecoms) Verbal Verbal is a type of communication used in BT which is also known as British Telecoms. Verbal communication can include being face – to – face, telephone, and radio or television and other various media’s which include verbal communication. Verbal communication is one of the best ways to communicate. It is also convenient because the person will get a better idea of what they are doing due to verbal communication. You can use other various devices such as
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DHL Case Study 1. It is universally assumed in today’s business world that speed is good and desirable. This assumption is strongly connected to concept of the first mover advantage. The company that leads the way into a new market as a first mover has definitely some important top-line benefits and competitive advantages that might ensure superior sales and profits on a long-term perspective. Furthermore, first movers tend to create a large and lasting impression on customers and develop strong
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they will begin to use their customers’ purchase patterns to help make their business better. Promotion budget will include expenses such a radio, newspapers, magazines, outdoor advertising as well as miscellaneous items. Books4Hire.com will also budget for advertising that includes advertising on the internet, advertising agency services
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How political, legal and social factors impact on businesses. In this assignment I will be conducting a PESTLE (Political, Environmental, Social, Technological, Legal and Economical) analysis of two companies, McDonalds & Samsung. I will be looking at the factors which affect the business at this current time and also factors that may potentially affect them in the future and what they can do as a response and the benefits and drawbacks that may come with their response. McDonalds “McDonald's is
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The franchise chain has employed more than 150,000 people. (Subway 2009) Subway offers customers many different kinds of fresh submarine sandwiches also called “subs”. Customers always decide how they want their sandwiches to be served. Subway‟s advertising is based on freshness. Slogan “Eat Fresh” tells that Subway chain uses only freshly baked bread and fresh ingredients. Subway has a lot of competitors for example McDonald‟s, Burger King and Sunset Boulevard. There were more than 20 Subways in
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