SU HAN CHAN KO WANG HONG KONG DRAGON AIRLINES LIMITED (A): DETERMINING THE COST OF CAPITAL In early January 2006, a taskforce at Hong Kong Dragon Airlines (“Dragonair”) led by engineering manager John Walters and finance manager Bevis Ho was formed to evaluate ways to replace a spare engine that had been determined to be beyond economic repair (“BER”).1 A few potential options were on the table: either to purchase the engine outright or to lease the engine via a direct lease or a sale-and-leaseback
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From its initial flight in February 2000, JetBlue emerged into the heavily competitive airline industry as the little airline that could. While legacy carriers declared bankruptcy, JetBlue trounced its competition by offering low‐cost, customer‐focused service. Under the direction of the energetic David Neeleman, JetBlue became a major player in the airline industry. Operating domestic flights on a point‐to‐point system, JetBlue primarily manages East‐West
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senior manager at WestJet Airlines (WestJet) came across two news articles — one in Maclean’s, a Canadian news magazine, and the other in the Globe and Mail, Canada’s national newspaper — that hinted at a dilemma faced by WestJet: How to continue to build its high-engagement culture as it experienced high rates of growth?1 WestJet stood out from other Canadian airlines in many ways. For example, despite a difficult year in 2008, WestJet was one of only a few airlines worldwide that were profitable
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ERICA DIANA JEREMIAH (01130102), STRATEGY MANAGEMENT MGT 6303, ASSIGNMENT 2 EXECUTIVE SUMMARY Aviation industry is a highly competitive market, airlines needs to develop or possess good resources and capabilities to set a threshold among the industry. The airline that sets a new wave will gain the limitless opportunity as the game setter and industry’s leader. AirAsia is a Low Cost Carrier that has won many awards and global reputation. They had learned the importance to innovate good employee
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History Canada was seeing as one the countries that are industrialized in the 1930s but didn’t have a national airline for the country but they did have a bush airline that were regional in the country at the time and the Canadian Pacific held part ownership in the Canadian Airways (CBC) The regional airlines were serving the transported mail and mining communities but the airline didn’t provide a service between the Atlantic and pacific oceans which made it hard for people to travel to these
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STRENGTHS * Low fare * WestJet strives to be one of the five most successful international airlines in the world (Anonymous, 2010) * Canada's second-largest airline (Monchuk, 2007) * Profitable Organisation * High efficiency * Outstanding customer service * Customer service relationship. * No frill strategy. * WestJet was also the first Canadian airline to offer live seatback television (CCNMattews, 2005) * 33% of domestic market * Top 100 employees
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NONLINEAR PRICING STRATEGIES AND MARKET CONCENTRATION IN THE AIRLINE INDUSTRY A Dissertation by MANUEL A. HERNANDEZ GARCIA Submitted to the Office of Graduate Studies of Texas A&M University in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY August 2009 Major Subject: Economics UMI Number: 3384249 All rights reserved INFORMATION TO ALL USERS The quality of this reproduction is dependent upon the quality of the copy submitted. In the unlikely event that
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conducts an analysis of AirAsia, the world’s Lowest Cost Airline. AirAsia is a Malaysian low cost airline. AirAsia was found in 1993 and it started its operations from 18 Nov 1996. It was established initially by DRB-Hicom, a government owned- conglomerate. On 2 December 2001, the heavily- indebted airline was purchased Tony Fernandes former Time Warner Executive. Tony was inspired by the Low-Cost Carrier business model of Southwest Airlines and proposed to start a Low-Cost Carrier but the government
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Introduction: Pakistan International Airlines Corporation (PIA) is the first appreciable company of Pakistan in Airline industry; it was founded in 1946 as Orient Airways, PIA became a state corporation on March 11, 1955. After this, Orient's planes were repainted in PIA's green livery. It has its main hubs at Jinnah International Airport, Islamabad International Airport, Allama Iqbal International Airport. It focused cities are Peshawar international Airport and Manchester Airport. The parent
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CASES IN MANAGEMENT 115 Singapore Airlines : Gliding with People Excellence Nilanjan Sengupta and Mousumi Sengupta Introduction The aviation industry has been constantly facing several challenges, such as, overcapacity, commoditization of offerings, cut throat rivalry exacerbated by the entry of low cost carriers, and intermittent periods of disastrous under-performance (Costa et al., 2002). Several macro-level socio-economic factors such as rising oil prices, the SARS (Severe acute respiratory
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