marketing on the brand equity of different university. To explore how the different P’s of service marketing helps in developing the consumer preference, and among the 6P’s which P’s is considered as the most effective tool in building the consumer preference and band equity in selecting a particular university. Research questions: 1. Does place have an impact on brand equity and consumer preference in selecting a university? 2. Does price have an impact on brand equity and consumer preference
Words: 846 - Pages: 4
: Brand equity and its effects on sales of IDBI Federal Area of the project : Marketing II. Description of the project in Brief IDBI Federal Life Insurance Co. Ltd has built a strong brand in insurance sector by providing value and convenience to the customer. The brand can add significant value when its well-recognized and as positive association in the mind of the consumer this concept is referred to as Brand equity. Brand equity affects the
Words: 397 - Pages: 2
Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value by P. Chandon 2003/19/MKT Working Paper Series Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon* INSEAD March 2003 * Pierre Chandon is Assistant Professor of Marketing at INSEAD, Boulevard de Constance, 77300 Fontainebleau, France. Tel: +33 (0)1 60 72 49 87, e-mail: pierre.chandon@insead.edu. Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand
Words: 3698 - Pages: 15
This report made a valuation of both companies. Because both companies are attractive investments, the report will make a direct comparison to find the company that can offer the best future return on investment. 1. Strategy analysis 2.1 Industry analysis and Companies’ background Currently, hotels make up a giant industry. In 2010, consumers rented out 4.8 million rooms at 51,000 different properties, and in 2009, the industry took in a total of $127 billion. The industry employed
Words: 2485 - Pages: 10
8 Data analysis techniques 8 6. EXPECTED OUTCOME 8 7. BIBLIOGRAPHY 9 8. LIST OF PUBLISHED PAPER 10 1. TITLE OF THE THESIS BRANDING STRATEGY IN BANKING SECTOR IN INDIA 2. INTRODUCTION Brands have been considered as the second most important assets for a firm after customers (Ambler, 2000 Doyle, 2001 Jones, 2005). Due to rapid changes in global banking sector and increased competition experienced between banks, ‘Brand Management’ has become more important. Good brand management
Words: 2363 - Pages: 10
Financial Statements Analysis Project By Mayra Mangual Contents Research Summary 3 Appendix B: Research Summary 3 About Kohl’s Corporation 5 Inventory cost-flow assumption 7 Depreciation method 7 Major Operating Segments 7 DuPont analysis of Competitors 8 Company News 9 Financial Statement Analysis 10 Balance Sheet Analysis 10 Income Statement 13 Statement of Cash flows 16 Asset Management 17 Ratio Analysis 20 Appendix 1: 24 Consolidated Statement of Financial
Words: 5090 - Pages: 21
T.C. MARMARA ÜN VERS TES SOSYAL B L MLER ENST TÜSÜ ŞLETME ANAB L M DALI ÜRET M YÖNET M VE PAZARLAMA ( NG) B L M DALI THE EFFECT OF BRANDING ON CONSUMER PURCHASE INTENTION: A STUDY IN TURKISH APPAREL INDUSTRY Yüksek Lisans Tezi ŞULE DEM R stanbul, 2008 MARMARA ÜN VERS TES SOSYAL B L MLER ENST TÜSÜ ŞLETME ( NG) ANAB L M DALI ÜRET M YÖNET M VE PAZARLAMA ( NG) B L M DALI THE EFFECT OF BRANDING ON CONSUMER PURCHASE INTENTION: A STUDY IN TURKISH APPAREL INDUSTRY Yüksek Lisans Tezi
Words: 46290 - Pages: 186
Managing Hotel Brand Equity Summary: This research article examines what constitutes brand equity in the hotel industry and demonstrates a method for how that brand equity can be measured. It first states that the chief reason for building brand equity as the cornerstone for business success is that it helps offset competition by differentiating the product, allowing brand owners to charge a premium, and fostering customer loyalty. The brand embodies all that the business stands for. A brand’s
Words: 1562 - Pages: 7
Strayer University Finance 550 Assignment #4 Rafael Diaz Instructor: Gary Bliss 05/25/11 1. Using the DuPont Analysis, compare the returns on equity for the following companies: CVS Caremark, Chevron, and Cisco Systems. | |Amts in millions | | | |Year 2010 |CVS Caremark |Chevron |Cisco Systems | |Revenues
Words: 1743 - Pages: 7
Starbucks | Financial Statement Analysis | Final Project | | Ryan Goguen, Che-Wei Chang, Yu-Ching Lin | 2013/3/11 | [請在此處鍵入文件的摘要。摘要通常是文件內容的簡短綜覽。請在此處鍵入文件的摘要。摘要通常是文件內容的簡短綜覽。] | Starbucks—Background Information Starbucks (“The Company”) began with a single store in 1971 in Seattle’s Pike Place Market, serving whole bean and ground coffee, tea and spices. As of July 1, 2012, the world-renowned coffee shop brand operates nearly 18,000 retail stores in 60 countries. Gordon Bowker, one
Words: 3346 - Pages: 14
