Lacan uses the term ‘constructivism’ to denote the role of the observer as artist. The characteristic theme of Cameron’s[2] analysis of neomodern cultural theory is not, in fact, theory, but posttheory. It could be said that the opening/closing distinction depicted in Eco’s The Name of the Rose is also evident in The Limits of Interpretation (Advances in Semiotics). The subject is interpolated into a pretextual constructivist theory that includes consciousness as a reality. Thus, Sontag’s
Words: 304 - Pages: 2
Sociological analysis- ‘An organised collective of the customs , practices, relationships , ideologies, and culture of the people , classes and groups who make up the collective’ David Coates one theorists offers four different types of society , alongside the definition presented above. 1. Liberal Society, A liberal society promotes the idea that individuals have the freedom to pursue their ambitions or goals and live their lives according to their own philosophy. 2. Marxists Society, individuals
Words: 614 - Pages: 3
economy of pleasure” is traced in a close reading of motoring magazine representations of cars and humans. Further, a DVD representation of the Volvo YCC, a concept car developed by women for an imagined female user, is discussed in relation to this semiotic pattern. The paper is conceptual, texts are interpreted in order to bring forward aspects of meaning-making that are not immediately obvious. The objective is to critically illuminate one aspect of the cultural production of the car as a masculine
Words: 11429 - Pages: 46
THE DEVELOPMENT OF COMMUNICATION THEORIES: A Critique Paper Since the inception of communication as a discipline of knowledge, scholars have come up with many theories related to its components. In fact, the encyclopaedia of communication theories (Littlejohn, 2009) has identified more than 300 relevant theories, a testament that the field is already making a big wave in the academic arena. It has been a product of many minds converging into one vision – to enrich the communication field. However
Words: 2609 - Pages: 11
…………………………………………………………………………………………………………………2 1 Introduction..……………………………………………………………………………………………………….3 1:1 Consumer Behaviour …………………………………………………………………………………3 1:2 Advertising …………………………………………………………………………………………………3 1:3 The Brand …………………………………………………………………………………………………..3 2 Analysis and evaluation of theories adapted..….………………………………………………..3 2:1 Perception theory……………………………………………………………………………………….3 2:2 Attitude theory……………………………………………………………………………………………5 2:3 Personality theory (brand personality)……..………………………………………………6
Words: 1510 - Pages: 7
Such type of changes qualitative in nature requires something very different to the conventional tools of analysis for the engineer or economist. Actor-Network Theory (ANT): its definition and suitability in computing studies Actor-Network Theory had emerged from the researches done by Michel Callon and Bruno Latour. The progressive constitution of the network has been described by their analysis on a collection of negotiations where the identities are assumed by not only the human but with the non-human
Words: 2175 - Pages: 9
A SONIC INTERVENTION - EXERGESIS Islam’s ‘theology of rape’ The sound file aims intervene the discourse of Islamic religion through accounting for the recent but continuing exploitation of Islamic women, in particular, the religious minority group of Yaziti. Foucoult argues that discourse is ‘often rooted in organisaions which both control and are structured by distinct disciplinary knowledge’ (Frow, 2004) regulating the conduct of others (Hall 1997). Such as groups and members of ISIS, representing
Words: 1381 - Pages: 6
CHAPTER 1 The Problem Introduction The word “language” seems to have been derived from the Latin words, “Lingua,” which implies “tongue “. The French term,” language” also refers to a specific from of speech .Hence, in the whole process of language teaching, spoken language occupies an important place. Ballard says,” talking comes before writing, oral composition before written composition.(Dash, 2004, p.165-166) Speaking is the productive skill in the oral mode. It, like the
Words: 6093 - Pages: 25
line: Skin Whitening……………………………………………....................3 2.2 L’Oréal in the USA: Product line 2.2.1 Product line: Eyes Makeup……………………………………………………………..4 2.2.2 Product line: Skin Tanned……………………………………………………………....5 2.3 Comparison and analysis………………………………………………………………………..6 2.4 Improvements and recommendations…………………………………………………….8 3. Perception…………………………………………………………………………………………………..9 3.1 TV advertisement in China: New L’Oréal Paris shampoo……………………….10 3.2 Perceptions of customers
Words: 3247 - Pages: 13
Analysis of Magazine Front Covers This essay is about the semiotic codes of the front covers of two magazines to demonstrate how the media constructs the image and behavioural ideology of their target audiences. I will analyse “Cycling Monthly” (January 2008) and compare it with “Footy Focus” (January 2007). I selected these texts as they are popular mainstream magazines that are available in most newsagents and therefore represent to the reader what constitutes a typical cyclist and a typical
Words: 585 - Pages: 3
