Executive Summary Background IKEA, the world’s largest home furnishings retail chain, was founded in 1943 by a Swedish entrepreneur Ingvar Kamprad. IKEA offers standardized products worldwide that are Scandinavian in design worldwide. The unique idea of this famous brand is to offer the option of assembling products to customers. The design of the furniture is very modern and light as it is made of particleboard. The products are of contemporary design and function with the concept that is based
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The current issue and full text archive of this journal is available at http://www.emerald-library.com International Marketing Review 16,4/5 406 Strategic consequences of retail acquisition: IKEA and Habitat Department of Retailing and Marketing, The Manchester Metropolitan University, Manchester, UK Keywords Retailing, Acquisitions, Globalization, Market segmentation Abstract Takes an historical perspective, considering the events leading to the sale of Habitat by the Storehouse group to
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International Marketing Review Emerald Article: Strategic consequences of retail acquisition: IKEA and Habitat Gary Warnaby Article information: To cite this document: Gary Warnaby, (1999),"Strategic consequences of retail acquisition: IKEA and Habitat", International Marketing Review, Vol. 16 Iss: 4 pp. 406 - 417 Permanent link to this document: http://dx.doi.org/10.1108/02651339910282027 Downloaded on: 25-01-2013 References: This document contains references to 17 other documents Citations:
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1.0 – INTRODUCTION 1.1 –INTRODUCTION The chapter provides a radius of the background of study at hand into deducing the problems or issues that encompass it. Next to that, will be a statement of the aim as well as the objectives of this study in order to comprehend the matter in more depth as well as a succinct overview of the following chapters. 1.2 – BACKGROUND OF STUDY Human civilization is dependent upon signs and systems of signs, and the human sign is inseparable from the functioning-if indeed
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S EC T I O N I CHAPTER ONE Introduction to the World of Retailing CHAPTER TWO The World of Retailing The chapters in Section I provide background information about retail customers and competitors that you will need to understand the world of retailing and then develop and effectively implement a retail strategy. Types of Retailers CHAPTER THREE Multichannel Retailing CHAPTER FOUR Customer Buying Behavior Introduction to the World of Retailing Retailing Strategy Chapter
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Executive Summary TABLE OF CONTENTS Chapter 1 Introduction………………………………………………. 1.1 Scope 1.2 Objective 1.3 Company Background 1.3.1 Company vision and mission 1.3.2 Company products and services 1.3.3 Corporate and business strategy 1.3.4 Sales and profit of the company Chapter 2 Business and corporate strategy…………………………. 2.1 IKEA business and corporate strategy 2.2 Micheal Porter’s Five Forces Model 2.3 IKEA as a competitive advantage Chapter
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ANEXO: DATOS EXTRACTADOS MEMORIA ANUAL IKEA A better everyday life for the many people Mikael Ohlsson, President and Chief Executive Officer for the IKEA Group Welcome to the 2011 IKEA Yearly Summary. In times when many nations and people face economic challenges, our vision of creating a better everyday for the many people is more relevant than ever. We are constantly engaged in learning about the different ways people experience life at home and what their needs are. And we know people are becoming
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to obtain the final result; IKEA Group is qualified for an IPO, or not. Table of contents Introduction II 1. Rationale 1 2. Situational Analysis 2 2.1 Initial Public Offering 2 2.2 Advantages 3 2.3 Disadvantages 3 3. Theoretical Background 4 3.1 Initial Public Offering 4 3.2 Product market characteristics and performance 4 3.3 Industry characteristics 5 3.4 Initial underpricing 5 3.5 Hot and cold markets and IPO waves 6 3.6 Long-run performance 6 4. Conceptual Model 8
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This article was downloaded by: [Hong Kong Polytechnic University] On: 3 June 2010 Access details: Access Details: [subscription number 738313287] Publisher Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 3741 Mortimer Street, London W1T 3JH, UK The International Review of Retail, Distribution and Consumer Research Publication details, including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t713735234
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Internationalization of IKEA in the Japanese market and Chinese markets Tutor: Authors: Group: Date: Leif Linnskog Wannapa Chaletanone (05-11-1982, Thailand) Wanee Cheancharadpong (03-09-1983, Thailand) 2022 June 4, 2008 Master Thesis EFO705, 10 points (15 credits) – Spring 2008 International Business and Entrepreneurship – MIMA Program School of Sustainable Development of Society and Technology Abstract Date June 4, 2008 Level Master Thesis EFO705, 10 points (15
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