COMPANY PROFILE Nokia is a Multinational communications and information technology Corporation, with headquarters in Finland. Even though, their product portfolio is quite diverse, their main products are mobile phones and IT devices. Nokia occupied the leadership position in the mobile phones’ industry for more than a decade; however in 2011 this position was lost. The introduction of the smartphones in the market, the scandal related with Stephen Elop’s memo, ex-CEO (Ratner Effect), and the loss of
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The company has its online stores at various places, the retail stores in various countries, and wholesalers’ base for different customers. Company deals in third party Mac devices also. I-Phones are manufactured by Apple Inc. The concept of Apple I-Phones is different from the other mobile phones. I-Phone is made up of three combined products in it i.e. New Revolutionary
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1.0 QUESTION 1 “PEST analysis is used by businesses around the world to devise a strategic approach to their activities”. Discuss this statement describing in detail the components of the said analysis. 1.1 INTRODUCTION Apart from a company’s internal resources there are several other factors that have a profound impact the performance of a company. The internal resources usually refers to the employees of the firm, contractors, sub-contractors, suppliers and so on whereas the external environment
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Case Synopsis BUS 478 – D300 Group F Cindy Guan Nicholas Heng Peter Lew Rui Cai Ryan Torio Tsz-Chung Cheang March 18, 2013 Introduction Nintendo Co. Ltd, founded by Fujisaro Yamauchi in 1889, began as a playing card business in Kyoto, Japan and, decades later, expanded to video game production. Nintendo released its first game console, the Nintendo Entertainment System (NES), in 1985 (Nintendo, 2013). The NES became an instant hit and set Nintendo to be a pioneer in the game
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Mini Case – Groupon Online coupon businesses have begun to boom recently in not only big cities in the U.S. but also in smaller areas around the country. With the growth of this business, though, comes competition, which is a major problem facing big online businesses such as Groupon and Living Social. Although these are the two largest rivals in the business right now, there are hundreds of other companies that have tried to take a piece of the pie by offering their own online coupons. Companies
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Introduction to Marketing Principles Coursework [pic] Introduction Microsoft Corporation is a multinational corporation which competes in several worldwide markets. Microsoft Corporation specialise in products ranging from computing software to mobile hand-held devices. It started off as a relatively small company, where they exclusively specialised in computing software. The corporation officially began in November 1976, when the 'Microsoft' trademark was registered
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Introduction: In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by a young economist and associate professor, Michael E. Porter. It was his first HBR article, and it started a revolution in the strategy field. In subsequent decades, Porter has brought his signature economic rigor to the study of competitive strategy for corporations, regions, nations, and, more recently, health care and philanthropy. “Porter’s five forces” have shaped a generation of academic research
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company is diversifying the demographic market and appeal of their brand (www.businesswire.com). In addition, the company launched a Starbucks card mobile in January 2011, whereby customers pay for product through a barcode application on their smart phone. This system has drawn a customer base of 3 million users alone from the point of inception (http://www.topix.com). 2.2. Porters Five Forces Analysis of Starbucks The five forces in line with Porters Analysis will be used as a point
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two companies own the entire market share for a given product or service is called a duopoly. A duopoly is the most basic form of an oligopoly. Amazon and Apple have been called a duopoly for their dominance in the e-book marketplace. in the mobile phones market we have two big companies controle the market for the
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The Finnish mobile-phone manufacturer captured the emerging market for mobile phones and built the industry's most powerful brand. Its handsets virtually defined the industry from the time it launched its first GSM phone, the 1011, in 1992. From 1996 to 2001 its revenues increased almost fivefold, and by 1998 it was the world's biggest mobile manufacturer. In 2005, it sold its billionth handset, an 1100 to a customer in Nigeria. Despite being the market leader in the mobile phone market since 1998
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