McDonald’s Corporation Analyst Maria Jose Abuawad April 23, 2013 Pros: Cons: Figure 1 1 Year Performance MCD vs. S&P 500 Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2015 P/E Projected 2015 EPS Dividend Yield Debt Rating Beta MCD NYSE Restaurants Consumer Staples Income and Capital Appreciation US $99.3 Billion $83.31 - $99.78 $99.05 18.48 17.5x $7.24 3.10%
Words: 5502 - Pages: 23
In Eric Schlosser’s nonfiction book, Fast Food Nation, on chapter two, “Your Trusted Friends”, he shines the light on how Ray A. Kroc (founder of McDonald’s) and Walt Disney (founder of Disney) both are similar yet have a complicated relationship and have profitable methods advertising their products to children. Since Kroc and Disney resulted to be extremely successful on selling their products to children, several other large corporations were influenced to aim marketing efforts at kids causing
Words: 327 - Pages: 2
OPERATIONS MANAGEMENT OF : | McDonald’s Restaurant | | This documentation of research looks into the operation management of McDonald’s restaurant under the grounds of Quality, Inventory and Capacity management. This report has been prepared for the purpose of International Operation Management module for MBA program of ANGLIA RUSKIN UNIVERSITY. | | 0977106/1 137068/268400 | 4/14/2011 | | LONDON COLLEGE OF ACCOUNTANCY INTERNATIONAL OPERATIONS MANAGEMENT PREPARED BY:
Words: 4578 - Pages: 19
McDonald’s performance objectives and logistics Introduction Supply chain management is a subject which is popular today and most companies have realized the importance of operations management because effective operations management gives the potential to improve both efficiency and customer service simultaneously (Slack et al, 2010). With the development of the world, supply chain has become a key for company to success in every industry. Harrison and van (2008) mentioned logistics can support
Words: 3405 - Pages: 14
communication should always be open and honest. This paper will evaluate three significant errors made; suggest recommendations for each organizations change, attribute a change image to the leading managers or directors and recommend different strategies for managing each change story. Identify Errors All the change stories possessed its own challenges. The three main challenges faced were the following: allowing too much complacency, underestimating the power of vision, and failing to create
Words: 1591 - Pages: 7
McDonald's in China In 1990, McDonald's opened in Shenzhen of the first store. McDonald's has grown to 2012 stores cover 25 provinces and municipalities in 2008 and plan to open 500 new locations in next three years. (Yan and Li, 2009). McDonalds' in China can charge a premium price through providing high quality products to achieve their ownership advantage. In China, the labour input is less costly and natural resources can be easily get to produce the product for their location advantage. McDonald's
Words: 287 - Pages: 2
& Training at McDonald's Background "McDonald's is not just a burger company-serving people; we're a people company serving burgers. We recognize our real strength is our people who are the foundation of our business." - Ray Kroc, Founder [McDonald's Corporation] McDonald's vision is to be the world's best Quick Service Restaurant experience. The culture and heritage of the McDonald's' business - the brand, behaviours and values - are the foundation for achieving the McDonald's vision. Together
Words: 1143 - Pages: 5
............................................................................... 1 1.1. 1.2. 1.3. Structure of the report.............................................................................................................. 1 Mc Donald’s’ Business Model ................................................................................................ 1 Credit crunch ........................................................................................................................... 1
Words: 4242 - Pages: 17
. How should McDonald's respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe camel and cigarette ads? Should McDonalds's eliminate Ronald McDonald in its ads? Eliminating Ronald McDonald, who is the brand mascot, is not the solution. Rather many people connect with Ronald McDonald emotionally. According to a survey, Ronald is among top 25 mascots of all times. (Top survey, 2007) Ronald McDonalds can visit to schools for educating students about the importance
Words: 1189 - Pages: 5
elements in McDonald’s global marketing strategy. In particular, how does McDonald’s approach the issue of standardization? Does McDonald’s think global act local? Does it also think local and act global? McDonald’s is a fast-food legend that gives its consumers a chance to experience it delivering inexpensive food with consistent taste regardless of location, quick service, and a clean familiar environment. The key elements that McDonald’s use envolve both global and local elements. McDonald’s offers
Words: 782 - Pages: 4
