Chapter – 4 (SMM-4) 1. Porter’s Generic Strategy (SMM) 2. Mission Statement (SMM) 3. Defining the Business 4. Bowman’s Strategy Clock (SMM) 5. Strategies for Hypercompetitive Markets 6. Portfolio Management / BCG Matrix (3, 4) (SMM) 1. Porter’s Generic Strategy Porter suggested three alternative generic strategies: “Cost Leadership”, “Differentiation” and “Focus”. He suggested that these three generic strategies are mutually exclusive and that a company can
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companies to focus more on short-term results rather than long-term growth, and management team under pressure to boost earnings rather than adopt best practice. In the U.S. airline industry, low-fare business model was gaining momentum. Its core strategy
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carriers to achieve cost efficiencies and higher productivity if they are to survive. Significant progress has been made in reducing non-fuel costs and in improving the efficiency of fuel use, but the challenge is on-going and central to the future prosperity of the industry. While network airlines have made significant progress in restructuring their cost base, they are often faced with a moving target. Low barriers to entry to the industry, combined with national or regional deregulation
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Executive summary Air Asia Airline is one of the companies that once facing a critical financial crisis situation within the organisation. However Air Asia has successfully overcome this problem and expand this nearly bankrupt organisation to become million valued company within a short period of time. Air Asia only used 4 years times to change from a heavily debt organisation and become a high profit company that earn a net profit of RM112 million during 2004 (Air Asia 2005). This has illustrate
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5.1 Internal Analysis – Strengths and Weaknesses 5.2 External Analysis – Opportunities and Threats 6. Situational Analysis 7. PEST Analysis (Marketing Plan) 8. Conclusion 8.1. Strategic Issues facing the airline Industry 8.2. easyJet’s future 9. Appendices 1. Introduction and History A successful example of a European no frills airline is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is based on the low-cost, no-frills model of the US carrier Southwest.
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over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company
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| 2014 | | Research For Senior Managers | [research Project on : How to develop a small business and strategy] | | Table of Contents Contents | Page No | Introduction | 02 | Be able to develop an appropriate research question for a business research project | | 1.1 Identify a suitable area of research | 02 | 1.2 Explain the aim, scope and objective of the project | 02 | 1.3 Establish success criteria for the research | 03 | 1.4 Develop a detailed research question |
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1. Political a)Uniform of hostess: UMNO members wanted it to be more "Islamic" b)Some decisions are made by the govt (landing rights,services to certain routes,equity ownership); take the case of Subang for example, Airasia applied to use Subang as their hub, was turned down by the govt. Now the govt has allowed Firefly (a subsdiary of MAS) to operate from Subang. c)Political influence could also affect the HR policies of Airasia - recruitment and selection of staff do not
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Consulting project in Strategy and Organization 2014 Autumn 2014 Authors Carolyne Kako Alexander Kanani Roland Kassemeier Petteri Kivelä Lennart Kuhrt Francesco Licitra Supervisor: Björn Trägårdh 2 Table of Contents 1. Introduction ........................................................................................................................................ 3 2. Conceptual overview ..................................................................................
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Business Strategy Module Code – ST3S03 Tutor – Rachel Leek Assignment A Report on the Strategic Evaluation of Easyjet Student Number - 09134190 CONTENTS Terms of Reference Page 3 Executive Summary Page 3 Introduction Pages 4 Identify Strategic Position Pages 4 & 5 External Drivers Of
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