Nilabh Shekhar A047 1|Page Introduction The e-Commerce industry was in its infancy for the larger part of the previous decade. However, in last three years, the industry has witnessed an incredible growth of 150%, increasing from USD 3.8 billion (INR 19,249 crores) in 2009 to USD 10 billion (INR 47,349 crores) in 2013. A number of business models for e-Commerce have evolved and are in varying stages of maturity. The resultant industry has come to be dominated by Flipkart, Amazon and Snapdeal in
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A Case Study With Sony On Penetration Pricing As Global Pricing Strategy Meaning of Penetration Pricing This is a marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from competitors. The reasoning behind this marketing strategy is that customers will buy and become aware of the new product due to its lower price
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Digital Image Processing Second Edition Rafael C. Gonzalez University of Tennessee Richard E. Woods MedData Interactive Prentice Hall Upper Saddle River, New Jersey 07458 Library of Congress Cataloging-in-Pubblication Data Gonzalez, Rafael C. Digital Image Processing / Richard E. Woods p. cm. Includes bibliographical references ISBN 0-201-18075-8 1. Digital Imaging. 2. Digital Techniques. I. Title. TA1632.G66 621.3—dc21 2001 2001035846 CIP Vice-President and Editorial Director, ECS: Marcia
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Retail 4.0: The Future of Retail Grocery in a Digital World Parag Desai Ali Potia Brian Salsberg The Future of Retail Grocery in a Digital World Introduction I f there’s one thing that always stays the same in retail, it’s change. New stores open, others go out of business. Market leaders experiment with larger or smaller store formats. They change the layout in their stores and launch new private brands on their shelves. Loyalty programs are tweaked, new offers and affinity
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X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of July 2011, the company operates 357 retail stores in ten countries, and an online store where hardware and software
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Samsung Galaxy Note II have been discussed. And then, in the fourth part, target customer of Note II has been discussed. Next discussion is about the selling strategy of the product. After that, four competitor company’s profile has been given. Comparison between 4 mobile sets which has identified as the greatest competitor of Galaxy Note II has been given. The sets are, iPhone 5, Galaxy note III and also Xperia Z. 2. Company Profile (Samsung) Samsung Group (Hangul: Hanja: Korean pronunciation)
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Describe the details of the fictitious business that is created for this assignment Edmonds Equipment Inc (EEI) headquartered in Richmond, Virginia is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Edmonds products include: cameras, binoculars, camcorders, printers, scanners, calculators, facsimile machines, office software, and projectors. EEI currently employs 150 workers and has hired a consultant to offer some advice that will help it make a
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marketing Appendix 1 Marketing Plan The Marketing Plan: An Introduction (pp A1–A2) As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch a new product or build sales for existing products. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies develop marketing plans for initiatives such as
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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 EE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Attractiveness of the Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Competitive Strategies . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Giffgaff financial
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operating system; the iTunes media browser; the ILife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film industry
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