ideas, or some combination thereof. What is a service? Any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything can referred as a Service. Eg: banking industry, tourism industry, Information Technology services etc. Levels of a Product ▪ Core benefit – What the consumer is really buying. ▪ Actual product – Includes the brand name, features, design, packaging, quality level.
Words: 2372 - Pages: 10
Online Shopping Behavior in Pakistan Arsalan S. Khan, Faisal Ahmed, Hassan Yousuf, Sohaib ul Hassan and Syed Abbas Zia Karachi School for Business & Leadership Arsalansalahuddinkhan@hotmail.com[->0] 1 Abstract The purpose of this paper is to study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes, preferences, decision-making frame work, and life styles. The target population
Words: 6997 - Pages: 28
launching new growth businesses when the core units are strong, so miss potentially lucrative future business opportunities. Eastman Kodak, for example, lost the industry leadership it had held in the photographic media and equipment markets since 1888 because it remained focussed on film and film cameras and failed to offer digital cameras early enough. • A reluctance to take risks (culture) Related to this focus on current businesses, large, successful companies are sometimes more reluctant to
Words: 4172 - Pages: 17
be based on; Setting out the differences between the reports of the two companies in terms of the range of issues dealt within the reports and the depth of the coverage; a. Explain the differences between the two reports in terms of country or industry factors; b. Assess the quality of the reporting in terms of Zadek’s (1997) criteria c. Evaluate the extent to which it would be appropriate for the two companies to use a standardized approach; d. Make recommendations about how each of the reports
Words: 3893 - Pages: 16
CHAPTER 1: INTRODUCTION 1.1: ABOUT LCD TV: A liquid crystal display (LCD) is a thin, flat electronic visual display that uses the light modulating properties of liquid crystals (LCs). LCs does not emit light directly. They are used in a wide range of applications, including computer monitors, television, instrument panels, aircraft cockpit displays, signage etc. They are common in consumer devices such as video players, gaming devices, clocks, displays in most applications. They are usually more
Words: 13253 - Pages: 54
challengers to MP3 players and iPods. The launch of digital download services via mobile phones illustrates the dramatic speed of convergence between the telecom and media industries, which many observers expect to usher in a new era of growth for mobile phones. Users are willing to pay more for additional services and many analysts predict that mobile phone handsets will eventually emerge as the dominant technology of the age, combining personal organisers, digital music players and games consoles in a single
Words: 16512 - Pages: 67
Introduction 2 1.2 objectives of the study 2 1.3 Operational Definition 3 1.4 Literature review 4 2.1 Methodology of Data Collection 24 3.1 Conclusion 24 3.2 Reference 25 1.1 Introduction WiMAX is a wireless digital communications system, also known as IEEE 802.16, that is intended for wireless "metropolitan area networks". WiMAX can provide broadband wireless access (BWA) up to 30 miles (50 km) for fixed stations, and 3 - 10 miles (5 - 15 km) for mobile stations
Words: 5510 - Pages: 23
fascinating than to see someone use an electronic gadget for the first time. There is absolutely no question that consumer technology sparks imagination like nothing else. The Consumer-Electronics industry is the world of entertainment, communication and office products. Currently, the global consumer electronics industry is dominated by the South Korean, Japanese and American companies. One of these South Korean companies is LG Electronics Inc. Originally being established in 1958, LG Group is the merger
Words: 7342 - Pages: 30
The Wii: Nintendo’s Video Game Revolution Marketing Plan Date: October 14, 2011 “Get-off-the-couch fun whether you're 5 or 95. This is what Wii™ is all about.” Executive Summary Since its inception in 1952, the video gaming industry has grown tremendously in terms of game development, game complexity, and how the graphics look today, compared to the early years. In those early days of gaming, up until just a few years ago, there was really only one dominant market segment, comprised
Words: 4997 - Pages: 20
THE EVOLUTION OF THE CELLULAR PHONE Presented by: Student ID No: 1415618/1 To: Anglia Ruskin University Dated: May 16, 2014 ABSTRACT This assignment seeks to examine the evolution of the mobile phone in which improved technology has changed history by converting them from a stone-aged looking block to the modern ultra, sleek and trendy smartphones. It seeks to highlight how the mobile phone evolved over a period of time with changes to its features as a result of integrating new
Words: 3825 - Pages: 16
