Project Report On “ROLE OF ADVERTISING IN FMCG SECTOR” Submitted for the partial fulfillment of the Award Of Master of Business Administration DEGREE (Session 2008-2009) SUBMITTED BY PRAKASH CHAND Roll No. 0703270036 UNDER THE GUIDANCE OF MISS FATIMA ISLAM [pic] DEPARTMENT OF MANAGEMENT [pic] ACADEMY OF BUSINESS & ENGINEERING SCIENCES, GHAZIABAD [pic] AFFILIATED TO UTTER PRADESH TECHNICAL UNIVERSITY, LUCKNOW. CANDIDATE DECLARATION/CERTIFICATE
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Far Eastern University IABF - Makati Campus Business Administration Department MARKETING STRATEGIES OF DAIRY QUEEN AFFECTING CONSUMER BUYING DECISIONS OF FEU MAKATI STUDENTS (S.Y 2015-2016) Antonio. Carla Celine P. Bascos, Princess Stephanie P. De Guia, Angely Marie P. Española, Changmi Jeoung Magboo, Mark Christian C. Margas, Ferlen Grace D. Reyes, John Lemuel Solis, Franziesca Fatima Solis 3 October 2015 Table of Contents Chapter 1 Background of the study …………………………………………………
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Market Segmentation Product Differentiation Consumer Perception Cost Effective Strategy Potential Future Problems Conclusion Appendix References pg. 2 pg. 2 pg. 2,3 pg. 3 pg. 4 pg. 4,5 pg. 5,6 pg. 6 pg. 7 pg. 8,9 M A R K 1 0 1 2 M a r k e t i n g F u n d a m e n t a l s Introduction In present, the number of retailers in the marketplace is uncountable. Hence, it is important for the organisations to understand and satisfy their consumers and customers in order to have a long-run
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least one other P. elaborate product price place promotions 1. PRODUCT ANYTHING THAT CAN BE OFFERED TO A MARKET TO SATISFY A NEED. To maximise consumer satisfaction, we need to shape the content, utility and package to suit the TM. Content the actual product that you buy (sneakers, shirt, shorts) Utility consumer benefits; the use that you have for the product You buy a ticket to a game at the MCG; the content is a little piece of cardboard. What is its utility? entertainment
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MARKET ANALYSIS OF QUICK SERVICE RESTAURANTS Submitted By: Submitted to: Prof Joyeeta Chatterjee Approvals: Distribution List: Prof Joyeeta Chatterjee Prof Joyeeta Chatterjee Prof. Praveen Gupta Library Copyright is retained by the authors of this report, as stipulated by Indian copyright act 1957. Individual researchers are responsible for using these materials in conformance
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brought a discussion about the marketing segmentation of Nestle, their target market and positioning strategy in Singapore. The way Nestle chooses its different core customers different needs with a better way and how it fulfilled satisfaction its consumers by making greater facilities by the aggregate of different products or marketing mixes is shown in market segmentation of Nestlé. In the area of market viewing we have talking how Nestle have made many segments and decided to expand their whole business
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BACKGROUND TO PRINCIPLES OF MARKETING INTRODUCTION TO MARKETING Every business, service or product oriented organization must complete its operation by disposing of its products or rendering its services to the customers. Various marketing concepts hold that customers will generally not buy a product they don’t know or they have not been asked/convinced to buy. It is therefore the role of the marketing function in any business to fill this gap and complete the business operation. Definition
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Marketing research Marketing research is the research that companies do to study consumers and other companies. Marketing research seeks to understand the best ways to connect a consumer and a product, with the hopes that the consumer will buy. This involved evaluating the current marketing already being done for that product, or similar products that are created by the same company, and determining how well the marketing campaigns are working. This also involves studying the marketing techniques
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Disappointing a customer is negative retailing.” , ‘Visual Merchandising: The Business of Merchandise Presentation’. Robert Colborne Initially I need to research children’s characteristics, what they enjoy looking at, when they begin to recognize brands, behaviours when wanting something. Looking at what motivates a child to want to buy although the parent is the main target their child is the main channel to them. Difference between impulse and planned buying to discover the key relationship between impulse
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Background The purpose of this assignment is to provide you with an opportunity to demonstrate your understanding of the material covered in the topic to date, as well as to work with the kinds of issues that economists actually work with. Discussion Students are encouraged to discuss the Assignment and the issues raised by the questions. This does not mean to give other students a prescription of what to do, or the answers to the questions. It means to stimulate thought and the approaches
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