leading fashion retailer in Britain. Consequently, this report aims to further this momentum through the development of a new integrated marketing communications campaign which would be implemented in 2010. Summary Context Analysis Customer Context Segment Characteristics Uniqlo currently targets a very wide audience, describing its key demographics as: Male and female; Fashion-conscious; Cost-aware; and aged between 16 and 96! (UNIQLO UK) Calgary Avansino, Executive Fashion Editor of
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allowed to sell packaged cold drinks in the People's Republic of China in 1978. It is a global business with local focus and works on a local scale. While many view the Company as simply "Coca-Cola," its system operates through multiple local channels. The
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are looking for edgy, fresh products that will make them stand out. There needs to be more ways to draw them in and to get inside their heads. This will be the key to more sales and expansion of the brand. Situational Analysis Target Market • • • • • • Gender: Men and Women Age: 18-25 Education: High school + HH Income: Less than $30,000 Single with no children Urban
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is one of the best-recognized brand in the United States and upholds well-known reputation internationally. One of the most important aspects of the business is loyalty and providing the best customer service to the customers. SWOT ANALYSIS Great multi-channel retail networkStrong brand Strong financial performanceLoyal customers | High level of inventory Geographic concentrationWeak inventory turnover rate | New store openings Product expansion Growing retail market in ChinaReorganization
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Abstract Xueying Wu Akashi-Hifuku-Kogyo Co., Ltd, Okayama, Japan Journal of Fashion Marketing and Management Vol. 14 No. 4, 2010 pp. 634-647 q Emerald Group Publishing Limited 1361-2026 DOI 10.1108/13612021011081797 Purpose – The purpose of this paper is to highlight two important strategies (private label strategy and specialty store strategy) of the Japanese wholesale apparel market and then to clarify the characteristics of those apparel wholesalers who own or intend to establish specialty
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Week 1 TCOs A, B, C Marketing, Strategies, and Research Chapter 1: Defining Marketing for the 21st Century Chapter 2: Developing Marketing Strategies and Plans Chapter 4: Conducting Marketing Research and Forecasting Demand, pp. 88-105 A. Given information gathered through applied business research, develop a Marketing Plan for a product or service of your choice consistent with its position in the market. Understand how this Marketing Plan would fit into a complete Business Plan for the product
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1-Executive Summary Dress the World’ is ZARA. Fashion is more than clothing; it’s a part of our live. We live in Fashion. ZARA is a member of the INDITEX group, a Spanish group. ZARA have established its stores all over the world, Europe, America, the Middle East, Asia Pacific and among its 5000+ stores (from the INDITEX group), Hong Kong shares 8 ZARA stores from the whole wide world. Zara offers the latest trends in international fashion in an environment of thought-out design. Its stores
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use all of her negotiating skills possible if she wants her new business to last. Heather H. Evans (H.E.) graduated from Harvard Business School in June, 1983. She showed considerable interest in the fashion industry, having some background in this area. She was a fashion model from 1975 through 1979 and, in the summer of 1982, she worked for Jackie Hayman, Inc., as an assistant to the President of this young firm that manufactured designer clothing. An additional valuable asset was
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Brand, One Voice, One Customer” to their products line men’s and women’s under the Eddie Bauer name, office wear as AKA Eddie Bauer, and furniture and furnishings as Eddie Bauer Home through Retail, Catalog, and I-media Channels. The Goal is to modify the synergy in the channels. It’s in the company’s best interest to keep the synergy for the sake of maintaining an external appearance of the brand mantra of “One Brand, One Voice, One Customer. Changes will be made to synergy in areas that are hurting
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Xiefuchun is a brand of traditional Chinese cosmetic. It has powder, eye shadow…… Internal Environment Mission statement: Xiefuchun, take you recall the classical era and to be the leader in oriental cosmetics. Product feature: In 1830, Xiefuchun was founded in Yangzhou, a place full of beauties throughout the history of China. At that time, even the emperor’s wives use Xiefuchun to make themselves look more beautiful. Xiefuchun uses Chinese traditional medicines to make the products.
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