description 3.2 Competitive Comparison 3.3 Supply and demand details 3.4 Technology needs 4.0 Target Market 7 4.1.1 Target Market Segment Strategy 4.1.2 Market Needs 4.1.3 Market Trends 4.2 Industry Analysis 4.2.1 Industry Participants/Key Players 4.2.2 Main Competitor analysis 5.0 Strategic and Implementation Summary 10 5.1 Marketing Strategy 5.2 Pricing Strategies 5.3 Promotional Strategies 5.4 Distribution Patterns 5.5 Marketing Program 5.6 Sales Strategies 5.7 Sales Forecast
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13 Quality 14 Brand Image 14 Competitive strategy analysis 14 Vertical Integration 15 Transaction Cost Economics 15 Cooperative Strategies 16 Offensive Strategies 16 Defensive Strategies 17 First Mover Advantages 17 Financial Effects 17 SWOT Analysis 18 Strengths 19 Good Position – Strong Brand Image of “Affordable Luxury” 19 Excellent Customer Service 19 Strong Performance despite Weak Economy 19 Comprehensive Distribution Channels 19 Strong Financial Position 20 Weakness 20 Geographic
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A SUMMER PROJECT REPORT ON “CHANNEL DISTRIBUTION OF TITAN WATCHES IN WESTERN UTTAR PARDESH” SUBMITTED TO:- SUBMITTED BY:- Resp. Mr. V.S.Solanki sir Chirag Gupta Faculty P.G.D.M(2010-12) IPM, Meerut IPM,Meerut External guide:- Mr Sachin Kumar Singh Distributor (western U.P) cum ASM Titan watches Institute of Productivity & Management PREFACE The PGDM program
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Acknowledgement We wish to express our sincere gratitude to MahatabMuntazeri(Mbt), lecturer department of Marketing for providing us awonderful opportunity to do project on our own created Perfume Brand ‘IMPUDENCE’. By this project we have gathered balk amount of experiences which have increased our knowledge about various Marketing strategy. Secondly, we appreciate each other of our group members because of our magnificent co-operation and team work.
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store of the Inditex group, The world's largest apparel retailer, the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius and Bershka. It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy
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Meet the Goal 3.1.2.1 Product Strategies: adjust product portfolio and build defensive core products • Focus on pre-school/infant toy segment in which the demand is driven up by “age compression” and is less affected by come-and-go entertainment fashions • Continue reinvigoration on LEGO classic toys, which are less affected by toy trends • Take calculated risk to ride on the trends by developing licensed products and electronic products 3.1.2.2 Competition Strategies: avoid price wars by brand
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mainly through issuing questionnaires and conducting personnel interviews. The second part contains the industrial and organizational study which includes company profile and industrial profile. In the next part, after data collection, data analysis is done by statistical & mathematical tools such as percentage method, tables and pie charts for tabulation & presentation of the
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Automated Process of Accounting Information Systems Time management, effective processes, and reliable internal control are keys to a business’ success. The core activities of any for-profit businesses revolve around payroll, accounts payable, accounts receivable, and inventory processes. Any deficiency in any of those four processes can impair a company’s ability to operate and drive it to failure. Those four main activities must run smoothly and efficiently if a company aspires to be successful
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FOSSIL INC. FINANCIAL STATEMENT ANALYSIS PART 1 10/16/2011 Table of Contents6 Introduction 1 Chosen Policies and Quality of Numbers 1 Part 1: Overview of Balance Sheet 1 1.1 Major types of assets and unusual amounts of components 1 1.2 Major types of liabilities and unusual amounts of components 2 1.3 Major types of Equities and unusual amounts of components 2 Part 2: Overview of the Income Statement 3 2.1 Major sources of revenues, expenses, gains and losses 3 2
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1.0 Executive Summary Koozy Footwear is an established aftermarket inline ladies footwear manufacturer. An innovation to the fashion world, Koozy Footwear is bringing to you the “Wedge Sandal with removable Heels”, a product that is intended for ladies who love comfort in fashion. In this advancement, removable heels will truly give ladies the opportunity of ease and comfort of wearing a two-way sandal in any way they adore. Although there are several major manufacturers of footwear themselves
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