Identify the Problems Analysis of gathered data Medialogic Pakistan Ltd. is currently not analyzing the gathered data. Although at the current stage gathering first hand information is very useful for companies, but a lot further analysis can give more valuable insight for the channel operators. User profiles may be inaccurate For identification of different viewers is determined by different buttons. In many cases the operator of the remote is not watching a channel of his/her liking instead
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Harrington Collection: Sizing Up the Active-Wear Market 1. What is your evaluation of the women’s apparel industry? The women’s apparel industry was both mature and highly competitive in 2007. Because of the slow economic recovery consumers had become high price sensitivity and they were shifting towards less expensive apparel products which created a pressure to keep the price low. As a result of this many industries began outsourcing production overseas because of the low production cost
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The Converse multi-channel global campaign “Made by You” was launched in March 2015, featuring Chuck Taylors’ model of sneakers. For the purposes of the campaign, Converse collected thousands of portraits of uniquely personalised pairs of canvas shoes from celebrities, artists, musicians, fashion designers and everyday users around the globe. The pictures were exposed on streets and in indoor exhibitions in cities such as New York, Mexico City, London, Shanghai, Rio and many other locations worldwide
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the media is the greatest revolution in fashion. Fashion is an indicator of class status, and monopolized by the aristocracy. A lower status group sought to acquire status by adopting the standards of the higher status. Media can be considered as a first medium to disseminate the fashion in public. In this assignment, we will study about the role of the modern media in shaping current fashion. The various elements of media involved in spreading of fashion information in the audience. What a person
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Sporting good intelligence, 2003) 4.1.1 Overview of sportswear industry through Porter’s Five Forces analysis Before the study regarding the marketing strategy of Nike Air Force, it is important to have a clear view of sportswear industry as a whole. Based on Porter's Five Forces model, the general characteristics of the industry can be described in the figure as follow. Based on the analysis, it can be concluded that the sportswear industry as a whole can be characterized as competitive and easy
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Bus 1142 Dr. Steven Brown Assignment 1 Deborah Toodle February 9, 2014 Abstract Today’s fashion industry is filled with competition and intense rivalry in the acquisition and retention of consumers. The internet market and e-commerce related trading has become a major issue for modern retailers. With the emergence of new technologies for information transfer, the Internet has positioned itself as a new end frontier towards customer acquisition and retention through the management of the relationships
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etingGRADUATION THESIS SOCIAL MEDIA MARKETING AND THE FASHION INDUSTRY By Lisanne van Rietschoten Amsterdam Fashion Institute GRADUATION THESIS Social Media Marketing and the Fashion Industry WHAT IS SOCIAL MEDIA MARKETING AND HOW ARE FASHION BRANDS APPLYING SOCIAL MEDIA AS A MARKETING TOOL AND COMMUNICATION CHANNEL? By Lisanne van Rietschoten International F&M Student Graduation Coach: Marco Mossinkoff Amsterdam Fashion Institute, May 10,2010. PRODUCT THE PRODUCT IS INSPIRED
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Buying behavior with evolution of ecommerce in Fashion Industry Introduction At about 150 million Internet consumers, India now has the third biggest Internet population in the world, next to China (at 575M) and the US (at 275M). According to the Internet and Mobile Association of India (IAMAI), the total of Social Media users in Urban India reached 66 Million by June 2013 and is expected to cross 80 million users by mid-2014. This clearly demonstrates that India is growing fast and public is
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are mostly owned by the company. This is unique because traditionally an increase and sales can directly be related to the number of distribution channels the company uses. The reason LV has chosen to go against normal traditions is simple, it is much simpler to control fewer distribution channels. With the total control of each distribution channel, their stores, they can control the price and the availability to the public. The Last portion of LV’s business plan involves its promotion.
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have helped and encouraged me throughout the working of this project. Last but not the least I would like to thank the Almighty for always helping me RAJIV GUPTA Index Company profile Business Mission Market Objective Situation Analysis SWOT Analysis Marketing Strategy Marketing Mix Implementation, Evaluation and Control Conclusion LUX Company Profile Since 1929, Lux in step with the changing trends and evolving beauty needs of the consumers, offers an exciting range of soaps
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