MBA 5501, Advanced Marketing Course Syllabus Course Description An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities. Prerequisites None Course Textbook Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course
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Product, Pricing, and Channels Paper Charles Butler, April Molley, Jon Walter, and William Stewart MKT/421 Marketing April 6, 2015 Anil Agarwal Features of the Apple Watch and the Needs of Target Market This product is one of the best ideas invented since the tablets hit the market. You now have a cell phone, tablet, and your wallet all in one on your wrist. The benefits from this product will help many Americans keep better track of their health, personal information, and communication
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INTERNATIONAL MARKETING CASE STUDY ZARA: THE SPANISH RETAILER GOES TO THE TOP OF WORLD FASHION Professor: Jennifer Stack Student: Martina Sekuloska San Sebastian October,2014 International marketing [ZARA:THE SPANISH RETAILER GOES TO THE TOP OF THE WORLD FASHION] INTRODUCTION Inditex is a fashion retailer which dates back to 1963 when it started life in a small workshop making woman’s clothing. Today it has more than 6.460 stores all over the world (Inditex, 2014). Officially
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opportunities and challenges raised by the internet for integrated marketing communication, and proposes an original model for the adaptation of online messages to core corporate values, communication strategy and tactics, and targeted audience/communication channels. Article Type: Research paper Keyword(s): Integrated marketing communications; Internet; United Kingdom; Online operations. Journal: Journal of Communication Management Volume: 12 Number: 2 Year: 2008 pp: 169-184
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Marketing plan for FASTRACK WATCHES [pic] [pic][pic] Final REPORT SUBMITTED BY Group Number: 2 Sec A Alisha Mittal (PGP/15/002) Aparna Venugopal (FPM/05/02) Lakshay Manchanda (PGP/15/022) Debi Prasanna Pati (PGP/15/012) Rashmi Khatri (PGP/15/042) Shivangi Priya (PGP/15/052) Paresh Patil (PGP/15/032) Vikas Rai Arora (PGP/15/062 TABLE OF CONTENT 1. EXECUTIVE SUMMARY ……………………………………………………………4 2.
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Table of Contents 1. Executive Summary 2 2. Introduction 3 2.1 Purpose 3 2.2 Background Information 3 2.3 Scope 3 2.4 Methodology 3 2.5 Assumptions and Limitations 3 2.6 Plan 3 3. Body 4 3.1. Situation Analysis of Argyle Diamonds (SWOT) 4 3.2. Analysis of Argyle’s Marketing and Sales Strategy 5 3.2.1. Key Objectives 5 3.2.2. Strategies and Tactics (Value Chain Analysis) 6 4 Conclusion 8 5 Recommendations 9 5.2 Brown Diamond Sales Strategy 9 5.3 Other
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opportunities and challenges raised by the internet for integrated marketing communication, and proposes an original model for the adaptation of online messages to core corporate values, communication strategy and tactics, and targeted audience/communication channels. Keywords Integrated marketing communications, Internet, United Kingdom, Online operations Paper type Research paper
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Sustainability 5 Recommendations 5 New Product/Service 5 Marketing Strategy 6 Conclusion 7 References 8 Introduction This report is mainly focusing on studies of marketing strategy. By analyzing and discussing the case of Zara, we will be able to have a more in depth analysis of companies and their marketing strategies. In the background section, basic knowledge of marketing strategy will be introduced. In the discussion section
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Abstract The Internet has facilitated the emergence of new strategies and business models in several industries. In the UK, significant changes are happening in supermarket retailing with the introduction of online shopping, especially in terms of channel development and coordination, business scope redefinition, the development of fulfilment centre model and core processes, new ways of customer value creation, and online partnerships. In fact the role of online supermarket itself has undergone some
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300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation
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