UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES A dissertation submitted in partial fulfilment of the Requirements for the award of the degree of [MASTERS OF BUSINESS ADMINISTRATION] BY AMAN AGGARWAL Register No. 1528606 Under the guidance of Prof. DILIP CHANDRA Institute of Management Christ University, Bangalore March 2016 DECLARATION I, Aman Aggarwal, hereby declare that the documentation titled “UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES” is
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company. The most important one is to target a particular segment of society and to retain it to create a consumer base. In 2010 Mattel successfully implemented this method and was able to increase sales of its brand “Barbie” by marketing it as a fashion statement which amused many youngsters. Relaunching is also a method to increase the sales enormously of a toy product. In Asian toy market Namco Bandai was able to capture a big market share by improving and relaunching some of its major products
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early nineteenth century – Industrialization and improvement of the innovative technology. Istanbul, in its turn, was obliged to attain solid incorporation to integrate the “many European ideas, but did not retransmit in another form, as later in the case of Japan and Tokyo.”16 Nevertheless,
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the top 5 countries of the European Union in the textiles sector and are two major countries with major fashion catwalks. I chose this company because it is a small company, and is a women's clothing store that has clothes very hard to find in other stores. I chose the fashion industry especially because according to my previous studies I think it's an everchanging industry in terms of fashion and is an area in which the image is very important in Spain. Cocoon is a shop that sold clothing especially
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Competitor analysis: Website & Thought leadership Report by Rashmi Singh (PGDM No: 10098) Work carried out at Tata Consultancy Services, Bangalore, Karnataka Submitted in partial fulfilment of the requirement of Summer Internship Programme Under the Supervision of Mr. Ashish Shetty, Marketing Lead, Insurance ISU, TCS, Bangalore SDM Institute for Management Development Mysore, Karnataka, India (June 2011) SDM IMD INSTITUTE CERTIFICATE This is to certify that Ms. Rashmi Singh, undergoing PGDM
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The marketing plan of Nokia Table of contents Executive summary…………………………………………………………………..2 Introduction……………………………………………………...…………………….2 The marketing objectives of Nokia……………………...........……………………3 The target market strategy of Nokia…………..........……..………..…………….3 The competitive strategy of Nokia………………………………………...........….5 The marketing mix of Nokia...………………………………………………...……..7 Conclusions…………………………………………………………………………..12 References……………………………………………………………………………13
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Romeo Gigli, Gianfranco Ferré, and by developing its own products. “My intuition was to create a bond with designers, producing shoes for their fashion shows. Thanks to the positive feedback in editorials, I gained credibility on the market.”2 At the beginning of the ‘80s, the family decided to focus on its own brands and – after an in- depth marketing study and a long phase of design and testing - launched the brand J.P. Tod’s (in time, simply Tod’s). Among others, the moccasin, with the typical “rubber
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forward thinking series ‘Evolution of beauty’ Dove Case Study An applied buzz & brand activation research model IS-2007-008 2 ‘Evolution of beauty’: Dove Case Study An applied buzz & brand activation research model Summary / Abstract In traditional campaign post-testings only the impact of direct exposure (people actually having seen the creative) is measured. By doing so, all dynamics behind the buzz in terms of word-of-mouth and word of mouse and how this influences consumer dynamics
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INDIAN INSTITUTE OF BUSINESS MANAGEMENT A Project report on Implementation for Supply Chain Management & Improvement on Pro-connect Supply Chain Limited SUBMITTED BY KULAMANI ROUT REGNO- 521148659 A PROJECT REPORT SUBMITTED FOR PATRTIAL FULFILLMENT OF AWARD OF DEGREE OF MBA TO SIKKIM MANIPAL UNIVERSITY [pic] INDIAN INSTITUTE
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Marks and Spencer Report Contents ------------------------------------------------- Page | ------------------------------------------------- | ------------------------------------------------- 3 | ------------------------------------------------- Introduction | ------------------------------------------------- | ------------------------------------------------- | ------------------------------------------------- 3 | ------------------------------------------------- Strategic
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