Management Case Study Krispy Kreme Doughnut HAILEY COLLEGE OF COMMERCE UNIVERSITY OF THE PUNJAB We are thankful to ALLAH (all mighty) for guiding us and giving us power and courage. Project submitted: Sir Ishfaq Ahmed This project is based on our course of S.M. We have tried to utilize our knowledge about the subject which was taught by our professor. S.M is a vast field and it was a bit difficult for us to cover it all at our learning phase. We have applied many concepts of S.M to the case study We are
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INTRODUCTION ASTRO MALAYSIA HOLDINGS BERHAD is the region's top cross-media administrator with direct-to-home (DTH) satellite TV benefits in Malaysia and Brunei. It is likewise the essential business radio supporter in Malaysia and a noteworthy distributer of TV aides and way of life magazines in the area. Astro has made joint ventures in different nations to dispatch new television, sight and sound and Internet administrations. The Group has vital concurrences with top programming engineers and
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Unisa Graduate School of Business Leadership MBL 1- 2010 MODULE STRATEGIC MANAGEMENT MODULE CODE MBL 915 P ASSIGNMENT NUMBER TWO STUDENT NUMBER 43095984 STUDENT NAME MELAKU KEBEDE NADIE JULY, 2010
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quantities and at shorter intervals. In poor societies, the consumer can barely meet his barest needs. The marketers therefore tries to understand the needs of different consumers and having understood his different behaviours which require an in-depth study of their internal and external environment, they formulate their plans for marketing. q 2 Consumer Behaviour q Management is the youngest of sciences and oldest of arts and consumer behaviour in management is a very young discipline. Various
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Note: Solve any 4 Case Study’s CASE: I Managing the Guinness brand in the face of consumers’ changing tastes 1997 saw the US$19 billion merger of Guinness and GrandMet to form Diageo, the world’s largest drinks company. Guinness was the group’s top-selling beverage after Smirnoff vodka, and the group’s third most profitable brand, with an estimated global value of US$1.2 billion. More than 10 million glasses of the popular stout were sold every day, predominantly in Guinness’s top markets:
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quantities and at shorter intervals. In poor societies, the consumer can barely meet his barest needs. The marketers therefore tries to understand the needs of different consumers and having understood his different behaviours which require an in-depth study of their internal and external environment, they formulate their plans for marketing. q 2 Consumer Behaviour q Management is the youngest of sciences and oldest of arts and consumer behaviour in management is a very young discipline
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by the company ) , LVMH SA (40% owned by the company ). The holding business principal activities are : -‐Clothes -‐Wine and spirits -‐Fashion and leather good -‐Perfumes and cosmetics -‐Watched and sunglasses -‐Fine jewellery The firm count 3448 stores around the world ( France , united
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FOSSIL , INC.: EVOLUTION OF THE BRANDED FASHION WATCH On an April morning, 1993, Tom Kartsotis woke up worth over $42 million on paper and owner of a considerably stronger company. The previous day’s initial public offering of 2.4 million shares had returned $18.7 million to Fossil. Starting from modest beginnings, Fossil had emerged as a major competitor in the highly-competitive branded fashion watch industry. Tom’s months of hard work had resulted in a successful initial public stock offering
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Table of Contents Executive Summary 3 Research Content 5 United Kingdom 5 Online Retailing Market Overview 5 Online Shopping for Jewellery 7 Profile of General Online Shoppers 8 Site Profile of Top 3 Online Shopping sites 10 1. Amazon UK - www.amazon.co.uk (ranked no. 8 in Alexa in UK) 10 2. Argos - www.argos.co.uk (ranked no. 41 in Alexa in UK) 17 3. Littlewoods - www.littlewoods.com (ranked no. 498 in Alexa in UK) 27 USA 32 Online Retailing Market Overview
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Table of Contents 1.1 Origin of the Report 1 1.2 Objectives of the Study 1 1.2 Sources of Data and Methodology 2 1.3 Limitations 2 2.0 Target Market Analysis 3 2.1 Competition Analysis 4 2.2.1 Industry competition 5 2.2.2 Market Competition: 6 2.3 Differentiation idea 7 2.4 Positioning Idea 8 2.5 Brand Elements: Mix and Match 8 3.0 Product/ Value innovation 11 4.0 Pricing and Distribution strategy: 12 4.1 Pricing strategy: 12 4.2 Distribution strategy: 13 5.0 Leveraging Through
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