Importance of Non-Functional Testing and Security Testing in Mobile Application Development Abstract Smart-phones have become part of human life. As smartphones become more powerful and usage rises, Smartphone makers have a much wider range of innovation possibilities than their PC counterparts. The personal nature and pocket size of mobile phones and their potential offer a wide scope for developing distinctive handset models targeted at a specific segment of the smart-phone market. The mobile
Words: 10078 - Pages: 41
“Introduction of a new concept into different geographies in India” Summer project report submitted in partial fulfillment of the requirements for the post graduation diploma in management By: Anuj Kumar Supervisors: Company Guide: Private Limited) Faculty Guide: Alumni Mentor: Mr. Saurabh Goswami, Managing Director (Ultra Rich Wedding Mr. M. Sivagnanasundaram Mr. Siddharth Sharma Kirloskar Institute of Advanced Management Studies, Harihar, Karnataka 1 2 “Acknowledgement”
Words: 7981 - Pages: 32
Car? Since the release of the iPod in 2001, Apple had been probably the most successful technology company in the world. It revolutionized three businesses in the next 10 years: music, smartphones, and tablets. When Steve Jobs died in 2011, it was up to his successor, Tim Cook, to revolutionize the next set of industries. In 2015, Cook appeared to have three potential targets: watches (wearables), television, and cars. All three were bets on highly uncertain futures. Watches were off to a promising
Words: 11550 - Pages: 47
intended to get that big idea across through a catchy communications campaign, with a boldly humorous tone that would help consumers envision how TiVo restored the fun of television. Fourteen months into the launch, TiVo had signed up 42,000 subscribers, with a current rate of 14,000 new subscribers per quarter. With 102 million TV-watching households in the U.S., that was only about .04% penetration, despite availability in most major consumer electronics stores across the
Words: 7407 - Pages: 30
Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous
Words: 25169 - Pages: 101
Global Wine War 2009: New World versus Old “We have the people, expertise, technology and commitment to gain global preeminence for Australian wine by 2025. It will come by anticipating the market, influencing consumer demand, and building on our strategy of sustainable growth.” — Sam Toley, CEO of Australian Wine and Brandy Corporation. “By phasing out the buyback of excess wine and increasing incentives for farmers to uproot their vines, the EC reforms will only bring in the New World’s agro-industry
Words: 8224 - Pages: 33
INTRODUCTION 2.1 REPORT OUTLINE Fiber-optic communication is a method of transmitting information from one place to another by sending pulses of light through an optical fiber. The light forms an electromagnetic carrier wave that is modulated to carry information. First developed in the1970s, fiber-optic communication systems have revolutionized the telecommunications industry and have played a major role in the advent of the Information Age. Because of its advantages over electrical transmission
Words: 7807 - Pages: 32
Internet Pornography: Freedom of Press or Dangerous Influence? The topic of pornography is controversial many times because of the various definitions which each have different contexts. Is it nudity, sexual intercourse, art, or all of these? Is it magazines, videos, or pictures? For the purposes of this paper, pornography will be defined as any material that depicts erotic behavior and is intended to cause sexual excitement. With all of the arguments presented in this paper, it seems only
Words: 4313 - Pages: 18
near-term store growth will occur in the United States. The company opened 36 net stores in the United States, including three ivivva branded stores, and three net stores in Canada in fiscal 2013, including one ivivva branded store, and they plan to open up to 39 new stores, including ten ivivva athletica
Words: 8684 - Pages: 35
CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four
Words: 9323 - Pages: 38
