Topic: MARKETING PLAN FOR CREATIVE DESIGN & CULTURAL FASHION IN NIGERIA Project: ESTABLISHMENT OF HIGH-END FASHION CENTRE FOR TRADITIONAL / CULTURAL ATTIRES FOR NIGERIAN PEOPLE (MALE & FEMALE / OLD & YOUNG) Prepared By IKPIMA, MFON EYIBIO Student ID: H00023735 MASTERS OF SCIENCE, INFORMATION SYSTEMS MANAGEMENT UNIVERSITY OF LIVERPOOL REVISION HISTORY | Revision | Description of Change | Author | Effective Date | Project 1 | Introduction & Table of Content
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Arab Open University Faculty of Business Studies Business Functions in Context I B203A -- Second Semester 2015-2016 Tutor Marked Assessment Managing Marketing Channels: Zara | One global retailer is expanding at a dizzying pace. It's on track for what appears to be world domination of its industry. Having built its own state-of-the art distribution network, the company is leaving the competition in the dust in terms of sales and profits, not to mention speed of inventory management and
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chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to face some difficulties, deeply linked with the industry (such as problems of relocations or competition from Chinese textile) that would help us understand a strategy better. Besides fashion is an unavoidable
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2.0 Case Write-up 1. What benefits would Foley gain from each of the three social medial plans? What risks does each entail? How can Foley better reap the benefits and mitigate the risks of each of the programs? Through graphs in this case, we know that most of the online customers who use social networking sites are teenagers and young adults. That means these three social medias suit to UnME Jeans, since it targets to junior denim market. For Zwinktopia, it is really a fashion virtual
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of Gothenburg Michael Arvidsson & Robin Agné Ellinor Torsein Acne Studios, brands, “Branding by doing”, communication channels, fashion industry, non-traditional marketing communications, The Swedish fashion wonder, traditional marketing communications, word-of-mouth marketing To determine required conditions to adopt “Branding by doing” as a marketing approach in the Swedish fashion industry. Question 1: What conditions are required of a company to refrain from traditional marketing communications
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Introduction The Zara case talks about the Spanish Retail giant Inditex which had grown over a period of 5 years from 1996-2001 with CAGR of ~26% (Exhibit 7:case), mainly riding on the success of its largest retail chain Zara. The main driving forces behind Zara's success were the simple business model (vertically integrated with short cycle times) ensuring high speed and design flexibility. Among all its chains, Zara is the most profitable and internationalized chain with over 500 stores in 30
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society. They have, or want it all, are independent, and the show, Sex and the City, is used as a tool to correct most views about women. One of the consequences of the multiplication of channels has been a diversification in television’s address to audiences. Specialist channels catering to particular social groups or taste cultures have proliferated. It moves the television industry much closer to the magazine industry, which addresses
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3258 SE PT E MB E R 26 , 200 8 R I CH A RD S. T E D L O W HEATHER BECKHAM Harrington Collection: Sizing Up the Active-Wear Market On January 22, 2008, financial results for Harrington Collection’s 2007 fiscal year were distributed to all senior executives. Harrington, a large manufacturer and retailer of high-end women’s apparel, had posted lackluster sales for the past three years and margins were now at an all time low. Sara Huey, Vice President of Strategic Planning, gathered her
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1.4.1 SWOT Analysis Page 8 1.5 Overview of Recent Campaigns Page 8 1.4.2 Past Campaigns & Implications for my plan Page 8 2. Marketing Communications Plan Page 9 2.1 Objectives and Goals Page 9 2.2 Target Audience Page 10 2.3 Channel Distributions Page 10 2.3.1 Texting Page 10 2.3.2 Sales Campaigns Page 10 2.3.3 Public Relations Page 11 2.4 Creative Strategy Page 11 2.5 Cost: Budgetary issues, implementation & control Page 3. References Page 4. Appendicies
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CASE ANALYSIS METHODOLOGY 1 The Process Overview of the Process The best way to deal with cases is to read through the case material (or the relevant documentation that has been collected) several times, doing slightly different tasks on each additional pass. In the first reading go through the information quickly and keep an open mind. Avoid locking in on any particular facts until you really have the outline of the case data in your mind. During your second reading start underlining and making
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