6.1 7 7.1 7.2 7.3 8 7.1 9 10 11 Introduction Gucci India Story………………… Indian Fashion Retail Landscape FDI Scenario………………… Modes of Entry of Foreign Retailer………………… India as a Manufacturing Hub for Global Luxury Brands Indian Luxury Market Indian Luxury Product Market- A Snap Shot………………… The Luxury Consumer Profile Target Groups for Luxury Brands………………… The Competitive Trend Creating an International Luxury Fashion Brand……… Key issues facing the industry Major Cost Component………………… Gucci as a Company
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forward increase the rotation of products and the leadership in costs. Why is rotation so important and why this became a competitive advantage? The number of visits form customers to the shops if this industry used to be 3 visits per year but in the case of Zara are 15 visits per year. If your customers visit your shop more often there are more possibilities of increased the sales per customer. Zara is constantly stimulating the customers changing the stock 13 times per year. Not all the bands
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Harrington Collection: Sizing Up the Active-Wear Market 1. What is your evaluation of the women’s apparel industry? The women’s apparel industry was both mature and highly competitive in 2007. Because of the slow economic recovery consumers had become high price sensitivity and they were shifting towards less expensive apparel products which created a pressure to keep the price low. As a result of this many industries began outsourcing production overseas because of the low production cost
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DIESEL case study “Branded hedonism” Enric Gili Fort | ID520 Communication Planning | Fall 2005 | Institute of Design, IIT Enric Gili Fort Design Planning track ID520 Communication Planning Fall 2005 Institute of Design, IIT Chicago, IL 2 Table of contents 1. Era Analysis 4 • Era analysis • Competitive Analysis 2. Brand portfolio architecture 10 3. Brand identity beyond names and marks 12 4. Communication approaches and assets 16 •Identifying communication
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targeted international markets. Coach is a leading American marketer of fine accessories and gifts for women and men. Their product offerings include women’s and men’s bags, accessories, business cases, footwear, jewellery, sun wear, travel bags, watches and fragrance. Coach’s distribution strategy is multi-channel. Coach operates in two segments: Direct-to-Consumer and Indirect. The Direct-to-Consumer segment includes sales to consumers through Company-operated stores in North America, Japan, Hong Kong
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Zhengyi Fang Marketing 350 Prof. Eguchi Aug 8th 2013 Marketing Analysis of Louis Vuitton Classic Handbags Louis Vuitton handbags and luggages are known and recognized throughout the world as the symbol of extreme quality, prestige and luxury. It is one of the biggest and most profitable luxury brands in the world right now. Mr. Vuitton established the company in 1854, and he designed and introduced flat-bottom luggage trunks made with trianon canvas. The flat-bottom luggage became the favorite
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Product, Pricing, and Channels Paper H&M online Since 2009 there has been a large decrease in offline retail sales, by 2015 Gap Inc. will be closing 189 store, Abercrombie and Fitch is planning to close 180 store and Aeropostale 175 stores (Business Insider). JCPenny’s store sales alone dropped 31.7% in store purchases (Business Insider). Where are consumers going? Online. In 2013, the top online purchases for U.S. consumers were consumer electronics, books, clothing and apparel, 63% customers
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has higher profitability and larger scale. This article will introduce Patagonia and the concept of Product Lifecycle Initiative briefly, discuss the advantages and disadvantages concerning the implementation of the Initiative, and then relate the case to H&M’s practices of garment recycling. Product Lifecycle Initiative (“reduce, repair, reuse, and recycle”) represent a commitment to lengthen product
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Auto Taste&车品味 车品味 Business Plan Establishing a kingdom of auto perfume online Business name: AutoTaste.cn Owners: Yanghui Zhou, Guibo Xiang Address: Beihu Ddistrict Yongquan Area 22, 3#,3，F ， 4243000 Chenzhou City, Hunan Province Contact information: Telephone:15973588885 Fax: E-mail:992079@qq.com Table of contents 1. 2. 3. 4. 5. 6. 7. Executive Summary ………………………………………………………. Analysis of Advantages in Competition ………………………………….. Analysis of Target Market.………………………………………………… Break-even
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PRADA Group Industrial activities Raw materials PRADA Group retail distribution channels Licensing agreements and joint ventures PRADA Group figures March 2012 PROFILE OF THE PRADA GROUP Prada was founded in Milan in 1913 by Mario Prada, Miuccia Prada’s grandfather, who opened in the prestigious glass-covered Galleria Vittorio Emanuele II arcade in Milan an exclusive shop selling leather bags, trunks, beauty cases and luxury accessories, soon becoming a favourite port of call for the more elegant
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