Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market An Individual Case Study Prepared by Yanan MIAO under the Supervision of Pro. Hans MUHLBACHER for International Marketing Course T1-2011-2012 Background Russian Standard vodka, known as Russia’s number one premium vodka brand, was founded by Roustam Tariko and initially launched in 1998. Four years later the sales of this authentic Russian premium vodka surpassed all imported premium vodkas, achieving the
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89 Global Marketing Management 0372 Zara: Fast Fashion Case Analysis GMM Group F: Alexandra Botescu, Ana Sabau, Felicia Postica, Mila Kostadinova, Georgi Krastev, Raisa Nazarova 08-Nov-11 Zara: Fast Fashion Table of Contents Introduction............................................................................................................................................. 1 1. 2. Problem statement................................................................................
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instant messaging, etc. For most users, the fact that all of these are mediated by external networks is not important. However, some users, for instance, human rights activists operating in certain countries, may wish transfer digital data in a fashion that is anonymous, leaving no identifying traces on either participating machine nor any electronic record of the communication in the network. Physical storage media, such as CDs and portable hard drives are possible candidates if mail or an inperson
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H&M Case Study H&M is a Swedish retailer in fashion apparel industry and was founded in 1947 by Erling Persson. The fashion apparel industry is often regarded to be one of the most difficult branches to operate in, due to short product cycles, volatile demand and fierce competition in an increasingly globalized world. Mass-market pioneer in fast-fashion business Structure: 1) Name model 2) Mention why and/or when to use 3) Analyses PESTEC * Political factors that affect
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I – Company Profile (ZARA: The Technology Giant of the Fashion Word) Historical Background Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega. The first Zara store opened in 1975 at A Coruna, Spain. Its first store featured low-priced lookalike products of popular, higher-end clothing fashions. The store proved to be a success, and Ortega started opening more Zara stores in Spain. During the 1980s, Ortega started changing the design, manufacturing
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Cover Page Business Model Analysis in the fast fashion industry Table of Contents 1. Introduction 3 2. Industry environment of fast fashion 4 2.1 PEST analysis 4 2.2 Five forces analysis 6 2.3 Summary of findings 7 3. Analysis of Zara and H&M 7 2.1 Analysis of Zara 7 2.1.1 Vision, mission and objectives 7 2.1.2 Internal analysis 8 2.1.3 Business model canvas 8 2.1.4 Value proposition canvas 9 2.2 Analysis of H&M 10 2.2.1 Vision, mission and objectives
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And a new product launch would probably put a significant drain on our resources. I doubt we could capture enough sales in the first year to break even.” Huey thought for a moment. Expanding into a product line with more casual, lower-priced fashions was not a novel idea, but it had always been dismissed as too big a departure from Harrington’s sophisticated, high-class roots. However, with continued pressure on profits, it was clear Harrington needed some fresh ideas if it was going to continue
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will fit the targeted segmentation selected, find distribution channel, and set the right price of product that will persuade the targeted segmentation to buy the back bag. All following decisions were made in interest of achieving my main objectives, which are: * To become a market leader by building reputation of the brand name, eliminating competitors, having advantage over competitor, create a product according to latest fashion and technological changes. * Maximize profit by minimizing
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Problem Identification The major issue in this case is identifying the positioning and sales strategy of a new face powder product which can aid in growing the company. The primary aim is to raise the confidence of J&J employees by creating a successful product which is readily accepted in the marketplace even if the sales and profits are modest initially. Situation Overview During market analysis it has been found that one of its baby products had been used extensively by young female adults
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depending on the number of bookings made / anticipated on a particular flight. It is Nexuss Airlines’s commitment to the Guests that at any given point of time the lowest available fare at that time would be made available on all booking mediums. In case a lower fare level is available after a Passenger has made his booking, a rebooking will be allowed on the lower fare level after paying a seat release charge. Our fares are quoted in UAE Dirhams and in US Dollars. International guests can book and
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