Marketing plan for FASTRACK WATCHES [pic] [pic][pic] Final REPORT SUBMITTED BY Group Number: 2 Sec A Alisha Mittal (PGP/15/002) Aparna Venugopal (FPM/05/02) Lakshay Manchanda (PGP/15/022) Debi Prasanna Pati (PGP/15/012) Rashmi Khatri (PGP/15/042) Shivangi Priya (PGP/15/052) Paresh Patil (PGP/15/032) Vikas Rai Arora (PGP/15/062 TABLE OF CONTENT 1. EXECUTIVE SUMMARY ……………………………………………………………4 2.
Words: 6683 - Pages: 27
pǻįňțș ǻ vįvįđ pįčțųřě ǿf țħě fǻčțǿřș įňvǿŀvěđ įň ǻ čǿňșųměř’ș pųřčħǻșě čħǿįčě (ǻŀșǿ ķňǿẅň ǻș břǻňđ čǿňvěřșįǿň). Ǿvěřǻŀŀ, țħě ŀǻňđșčǻpě ěxħįbįțș ẅħǻț ẅě ǻňđ ǿțħěřș čǻŀŀ Đįģįțǻŀ Đǻřẅįňįșm:2 Čǿmpěțįțįǿň ǻmǿňģ břǻňđș įș șțěǻđįŀỳ įňčřěǻșįňģ ǻș břǻňđįňģ čħǻňňěŀș ǻňđ měșșǻģěș přǿŀįfěřǻțě. Ǻș čǿňșųměřș běčǿmě mǿřě đįģįțǻŀŀỳ ěmpǿẅěřěđ, břǻňđ měșșǻģěș ŀǿșě țħěįř įmpǻčț, ǻňđ țħě ŀįķěŀįħǿǿđ ǿf čǿňvěřșįǿň, ǿň ǻvěřǻģě, đěčřěǻșěș. Țħě břǻňđș mǿșț ŀįķěŀỳ țǿ čǿňvěřț đįģįțǻŀŀỳ jǻđěđ čǿňșųměřș įňțǿ pųřčħǻșěřș ǿffěř
Words: 1407 - Pages: 6
International Views on the Cosmetics Industry: Japan, Saudi Arabia, China, Germany, & the United States of America BMGT454-0101: Global Marketing Professor Fardanesh Spring 2015 Mica Cocco Molly Pinkas Nora Keller Antonia Murray Katie Ta Table of Contents: Introduction Article Summary: Saudi Arabia “Booming KSA Beauty Market Attracts Investors” by Jamadil Akhir & “Saudi Arabia and UAE top world list in consumption of cosmetics” "Route to Market:
Words: 7713 - Pages: 31
Managing Information Systems 2014-04-29 1 •Team 1 Approach • Inditex – Owners of the ‘Zara’ Franchise • Summary Overview • Fast Fashion – NOT Retailing • How ZARA / INDITEX works • Their system, organisation & focus points. • The QUESTION’s asked? What should ZARA do? • Should they do it? Why? • Value Chain & VRIN Analysis – (Inimitability is Key) • TOTAL Financial implications versus the Risk. • Diagnosis of Challenges & Recommendations. • People, Processes, Technology. •
Words: 895 - Pages: 4
the Hong Kong and the Chinese Mainland (CM) governments have established Individual Visit Scheme (IVS) which simplifies the process for CM people to visit Hong Kong. The resulting tremendous increase of CM tourists affects significantly the Hong Kong fashion retailing industry (HKFRI). In this research note, we study the challenges and opportunities brought by IVS for HKFRI. Recommendations are proposed and managerial findings are developed. r 2007 Elsevier Ltd. All rights reserved. Keywords: Chinese
Words: 3284 - Pages: 14
specification………………………………………………………………………………………9 2.3 processing specification…………………………………………………………………………………………….25 3 Programming listing…………………………………………………………………25 4 Programming testing……………………………………………………………….82 4.1 test plan……………………………………………………………………………………………………………………82 4.2 test case & result………………………………………………………………………………………………………83 4.3 test log……………………………………………………………………………………………………………………111 5 User guide………………………………………………………………………………112 5.1 Hardware & software specification…………………………………………………………………………113 5.2 Getting started………………………………………………………………………………………………………
Words: 1806 - Pages: 8
Executive Summary An Executive Report advising HMV’s Management on competitive strategies. In this analysis we will take a look at the biggest entertainment media seller with physical stores in the UK. The contents of the report are an analysis of the company’s current competitiveness and recommendations on the future strategic direction of the company. Introduction With the rise of digital media and broadband capabilities, many brick and mortar sellers are faced with challenges to
Words: 4101 - Pages: 17
Case, Gucci Group N.V. (A) 1. Map competitive positioning of different players in the luxury goods arena and state who is best positioned and why? The luxury goods arena is a highly competitive industry in which companies must position themselves with both objective and subjective differentiating factors. Although humans are usually rational buyers when it comes to commodities and the necessities of life, much of this logic is thrown out when purchasing high-end luxury goods. While high quality
Words: 1716 - Pages: 7
[pic]Executive Summery: Men’s fashion in Bangladesh has still not reached the heights of international standards. We are still very much behind the trends that the world follows. In the dynamic world of fashion, very few brands can claim domination for years. However, we do have a few success stories. Some of the brands of our country have managed to keep up with the expectations of the market through their goodwill, brand loyalty and a vision to be even better. One name that can be easily related
Words: 4273 - Pages: 18
V/S Consumer Marketing Promotion: In the case of mass distributed consumer goods, advertising performs a large apart of the sales job. But in the case of industrial goods it is the personal selling that carries the main burden of persuading customers to buy. The reasons for this may be mainly due to the following factors : a) Need for providing technical information about the product. b) Customers to be contracted are fewer in number. c) The channels of distribution involved are shorter.
Words: 778 - Pages: 4
