first: target both male and female (teenager because it's easier to Influence them by write some interesting topics on t-shirt) and decide if we want to target whole market with one offers or more but more means higher cost (with one offer in our case ( after that decide whether we want to target Local marketing: Cities Neighborhoods Stores or Individual marketing: One-to-one marketing Mass customization How we can Choosing the right Target Market: by promote communicate product life-
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“The future of shopping” case study It is often said that “life is not a wish-granting factory”, however from the case we seem to witness a shopping future that meets all the needs of customers. Imagining a perfect normal day, walking down the fifth avenue and saw a pretty dress you really liked, you went home and couldn’t possibly get that dress out of your mind. Therefore, you went on the Internet and found the exact same dress and saw the price on the website of the store. Will you just buy
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for this new Zara outlet, located near his factory in La Coruna in northern Spain, to sell this overstock merchandise himself. Since then, Zara has expanded into 500 stores in 68 countries as of January 2007 and has become a leader in customized fashion retailing. Learning from his early bad experience, Ortega developed a highly vertically integrated operation where a majority of the company’s production processes are kept in-house. Zara’s operational brilliance does not rest upon one specific operational
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The Coca Cola Company- Midterm MGMT 330- Principles of Leadership and Management The soft drink Coca Cola as we know today was created by a pharmacist by the name of John Pemberton. One day while he was experimenting with a new recipe, he created a syrup, which he believed was tasteful. This syrup was taken to Jacobs Pharmacy in Atlanta, Georgia, May 8, 1886. Pemberton added the syrup to carbonated water because at the time it was believed to help cure health issues. This new drink
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Note: Solve any 4 Case Study’s CASE: I Managing the Guinness brand in the face of consumers’ changing tastes 1997 saw the US$19 billion merger of Guinness and GrandMet to form Diageo, the world’s largest drinks company. Guinness was the group’s top-selling beverage after Smirnoff vodka, and the group’s third most profitable brand, with an estimated global value of US$1.2 billion. More than 10 million glasses of the popular stout were sold every day, predominantly in Guinness’s top markets:
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regulations, customs procedures, transport, as well as requirements relevant to packaging, labelling, standards, and ethical trading; examines the market potential, the consumer preferences and behaviour; provides an overview of the distribution channels, the major brands, the procurement practices including the use of e-commerce and ICT procurement; highlights the key players in China's textiles and garment market, the possibilities for cooperation along the value chain, and the existing national
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GLOBAL MARKET ASSESSMENT FOR HANDICRAFTS VOLUME I FINAL DRAFT JULY 2006 This publication was produced for review by the United States Agency for International Development. It was prepared by Ted Barber and Marina Krivoshlykova of Development Alternatives, Inc. GLOBAL MARKET ASSESSMENT FOR HANDICRAFTS VOLUME I FINAL DRAFT The authors’ views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United
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Uses and Gratifications: Development and Basic Tenets Research into the reasons why individuals use mass media dates back more than 50 years. Early forms of gratifications research attempted to understand why people used certain media content. In the process, it explored the functions of the media and the role of the audiences' needs and expectations (e.g., Herzog, 1940; Lazarsfeld & Stanton, 1941; Lazarsfeld & Stanton, 1949). These early studies preceded any formal conceptualization of
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Marks and Spencer Report Contents ------------------------------------------------- Page | ------------------------------------------------- | ------------------------------------------------- 3 | ------------------------------------------------- Introduction | ------------------------------------------------- | ------------------------------------------------- | ------------------------------------------------- 3 | ------------------------------------------------- Strategic
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Confidentiality • Encryption: the transformation of information using a secret, called an encryption key, so that the transformed information can only be read using another secret, called the decryption key (which may, in some cases, be the same as the encryption key). Sender Communication channel Recipient encrypt ciphertext p ain ex plaintext int decrypt plaintext shared secret key shared secret key Attacker (eavesdropping) 5 Tools for Confidentiality • Access control: rules and policies
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