.......................................................................................... 3 3.0. Gap’s current channels strategy’ analysis: ....................................................................... 4 3.1. Gap’s market segmentation: ........................................................................................ 5 3.2. Gap’s Current Channel Chains:................................................................................... 6 3.3. Gap’s Directional
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MI TIENDECITA DE MODA ---Maria Alva’s fashion business Celso Silva(221535)，Dan Lin(220396)，Ivan Valverde(221258) Yinying Li(Sabrina, 220988)，Siwen Ma(Stella, 220799) Instructors: Ray Bennett，Duff Warren，Lisa Koster Schulich School of Business, York University 2015.8.12 Executive Summary This report provides an analysis and evaluation of the current Facebook fashion store Mi Tiendecita de Moda (MTM), which was ran by Maria Alva in Lima, Peru. Methods of analysis include PEST, PORTER FIVE
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2014 The impact of media on marketing campaigns Abstract: Today, the rise of various online media channels has greatly enriched the channels in media than before. How to properly use a variety of media , and how to take advantages of the media are most important issues for companies. This paper analyzes the impact of both offline and online media on marketing campaigns based on “TopShop” case study. Key Words: media, marketing campaign I. Media Category Now the media can be divided
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etingGRADUATION THESIS SOCIAL MEDIA MARKETING AND THE FASHION INDUSTRY By Lisanne van Rietschoten Amsterdam Fashion Institute GRADUATION THESIS Social Media Marketing and the Fashion Industry WHAT IS SOCIAL MEDIA MARKETING AND HOW ARE FASHION BRANDS APPLYING SOCIAL MEDIA AS A MARKETING TOOL AND COMMUNICATION CHANNEL? By Lisanne van Rietschoten International F&M Student Graduation Coach: Marco Mossinkoff Amsterdam Fashion Institute, May 10,2010. PRODUCT THE PRODUCT IS INSPIRED
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2009 and an overview of the marketing mix for both our brand Seventeen as well as Teen Vogue. In conclusion, I have proposed 3 recommendations to better target our audience, build better brand equity, as well as expanding our distribution channels. These recommendations include narrowing our target market, creating a television show, and building a brand store. Thank you giving me this opportunity to analyze the industry and marketing mixes of both brands. In addition, I hope that
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Buying behavior with evolution of ecommerce in Fashion Industry Introduction At about 150 million Internet consumers, India now has the third biggest Internet population in the world, next to China (at 575M) and the US (at 275M). According to the Internet and Mobile Association of India (IAMAI), the total of Social Media users in Urban India reached 66 Million by June 2013 and is expected to cross 80 million users by mid-2014. This clearly demonstrates that India is growing fast and public is
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NAME] Harrington Case Study Analysis [Type the author name] 11/9/2012 Tedlow, RH & Beckham H 2008, ‘Harrington Collection: Sizing Up the Active-Wear Market’, Harvard Business Publishing, pp.1-14. Question 1. Active-wear product line for Vigor? Vigor is a division of the Harrington collection, a large manufacturer and retailer of high-end women’s apparel. Acquired in 1984 Harrington aimed to use the division to appeal to younger, fashion-conscious customers
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HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : * Most of current viewers are females 34-53 years old. * The fashion channel should target 18-34 years old female that is highly valued demographic group, to reach premium CPM (cost per impression, advertising pricing unit). * Both competitors Lifetime and CNN channels were achieving notable ratings. * The clusters that most engage in fashion and most likely to have interest in TFC contents is
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The Converse multi-channel global campaign “Made by You” was launched in March 2015, featuring Chuck Taylors’ model of sneakers. For the purposes of the campaign, Converse collected thousands of portraits of uniquely personalised pairs of canvas shoes from celebrities, artists, musicians, fashion designers and everyday users around the globe. The pictures were exposed on streets and in indoor exhibitions in cities such as New York, Mexico City, London, Shanghai, Rio and many other locations worldwide
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Case 12: Victoria’s Secret - Seeking for new business opportunities in the European lingerie market The Victoria’s Secret (owned by US Limited Brands, Inc.) sells women’s intimate and other apparel, personal care and beauty products and accessories under the Victoria’s Secret and La Senza brand names. Victoria’s Secret merchandise is sold through retail stores, its website, www.VictoriasSecret.com, and through its catalogue. Through its website and catalogue, certain of Victoria’s Secret’s
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