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Haenlein (2010: 61) describes social media as, a set of worldwide web based interconnected applications developed through the ideas characterised by technology that is underpinned by Web 2.0 which is the current state of internet evolution, to enable the generation and interchanging of data. In addition Mayfield (2008) mentioned that the discerning characteristics of social media involves contribution, accessibility, dialogues, groups and linkage, as compared to traditional media which only delivers content
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Journal of Business Ethics (2009) 88:351–366 DOI 10.1007/s10551-008-9968-9 Ó Springer 2008 Determinants of Corporate Social Responsibility Disclosure Ratings by Spanish Listed Firms Carmelo Reverte ABSTRACT. The aim of this paper is to analyze whether a number of firm and industry characteristics, as well as media exposure, are potential determinants of corporate social responsibility (CSR) disclosure practices by Spanish listed firms. Empirical studies have shown that CSR disclosure
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The Impact of Big Data By Ijaaz Lagardien Group 3A 214167542 1|Page Contents Plagiarism Declaration ....................................................................................................................................... 3 Abstract ............................................................................................................................................................. 4 Keywords ....................................................................
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Sheila May V. Domingo BSBA-4L 07-01-15 Related Literature Impact of Social Networking Websites on Students Author: Shahzad Khan Abasyn Journal of Social Sciences Vol. 5 No. 2 http://aupc.info/wp-content/uploads/2013/02/V5I2-5.pdf According to Charlene Li et al (2007) student activity on social networking sites focuses on communicating with each other. The most popular activities done by students and users on social networking sites revolve around looking at profiles of one another, searching
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political, economic, social, technological, legal, and environmental factors impacting businesses, and PESTEL is an important framework for assessing external factor impacting business practices. POLITICAL FACTORS Political stability is the key to the success of any industries and it is applicable to hotel industry as well and it needs to cope with political situations everywhere in the world. The political approaches can influence the number visitors, both, tourists and business travellers’ visits
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of different types of media and the impact of online media in the hotel industry With more and more people are becoming internet savvy, communicates with the customer through Internet is more efficient and cost effective. Online and social media open up a new way to distribute promotion messages to potential customers. The aim of this paper attempts to analysis the difference between traditional media and online media and how hotelier combine both online and traditional media to drive brand awareness
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Social media in business‐to‐business branding How B2B companies can thrive in the new era of digital communication Master’s thesis Trondheim, June 2010 Academic supervisor: Arild Aspelund Norwegian University of Science and Technology Faculty of Social Sciences and Technology Management Department of Industrial Economics and Technology Management Executive summary The objective of this study is to explore the implications of social media for business‐
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in Partial Fulfillment of the Course Requirements for: Managerial Applications of Information Technology MIS-535-12777 Professor Flores Table of Contents Abstract 3 Company Information 4 Business Problem 4 High Level Approach 5 Benefits of Solving Problem 6 Business/Technical Approach 7 Business Process Changes 8 Technology Solution 9 Conclusion 10 High-level Implementation Plan 11 Summary 12 References 13 Abstract Diamond Cluster Entertainment is trying to build a solid relationship
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Sir/ Madam Re: Bold Pizzeria’s Social Media Activity In the modern society, the use of social media has become rampant making it one of the most efficient platforms for marketing and advertising. The efficiency can be attributed to the fact that social media cuts across all viewership and offers efficient mechanism to publicity. However, such commendable qualities attract competition. In order for a company to have a proper digital advertising, its social media profile needs to be right on target
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