The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm IMR 28,2 The role of context in assessing international marketing opportunities Susan P. Douglas and C. Samuel Craig Stern School of Business, New York University, New York, New York, USA Abstract Purpose – The choice of which country or countries to enter is a critical decision and needs to be made with considerable care and deliberation. Initial market entry decisions have typically
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ARTICLE IN PRESS International Journal of Intercultural Relations 28 (2004) 577–594 www.elsevier.com/locate/ijintrel Learning styles and their impact on cross-cultural training: An international comparison in France, Germany and Quebec Christoph I. Barmeyerà ´ IECS—Ecole de Management de Strasbourg/Universite R. Schuman, CESAG (Centre d 0 Etude des Sciences ´es ` ˆt Applique a la Gestion), 61, Ave de la Fore Noire, F 67085 Strasbourg, France Abstract Every person has his or her own individual
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Explain the utility of dimensions of national culture to an international manager. International University College, Dobrich, Bulgaria Cardiff Metropolitan University, UK International Business Management BA (Hons) International Business & Cultural Difference Assignment 1 Philippe Bergonzoli Bergonzoli.ph@gmail.com Content Introduction 2 Hofstede’s dimensions 2 1-The Power Distance Index 2 2-Individualism versus Collectivism 3 3-Masculinity versus Femininity 4 4-Uncertainty
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from year 2010 (Anonymous, 2012). Why McDonalds Differ from other: The corporate strategic management of any organization contributes towards achievement of competitive advantage. In McDonalds, the success is the base of its strategic management. Their unique and successive implementation of the strategy in the work area is the cause of the success of the McDonalds and is the main reason of the difference between this organization and other organizations. Strategy of McDonalds: The strategy of
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Management of Cross Cultural Teams- Problems and Effective Management of Cross- Cultural Teams VAIBHAV MISRA Management Consultant and Ex- Lecturer Bora Institute of Management Sciences Lucknow INDIA vaibhav.misra@aol.in ABSTRACT As the world economy is globalized the companies are expanding their businesses in international markets for business profitability. The teams are recruited by these companies in the international market for the business tasks to be performed. These teams belong to different
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Poor Communication Paper University of Phoenix Poor Communication Paper . The social and cultural meanings between the same cultures in regard to communication are understood the way they are intended. When disagreements take place within members of the same social group they will communicate, talk, or discuss in similar places that all members of that culture attend or visit. The meaning arrived at or the knowledge and accepted truth toward an issue is more or less the consensus of a group
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IDENTITY MAINTENANCE IN MULTICULTURAL TEAMS A Discourse Analysis of Decision-Making Meetings Jolanta Aritz Robyn C. Walker University of Southern California Measuring culture is a central issue in international management research and has been traditionally accomplished using indices of cultural values. Although a number of researchers have attempted to identify measures to account for the core elements of culture, there is no consensus on those measures. This article uses an alternative method—discourse
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to have unified company- wide HRM strategies, policies and practices With the birth and growth of globalization, multinational companies came into existence and all the internal and external forces that pressure the companies have pushed the management and businesses practices into new heights. MNC’s have two distinctive characteristics which distinguish it from domestic organizations. That is, the presence of multicultural workforce or multiculturalism and geographic dispersion of the business
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CHAPTER 4 SOCIAL AND CULTURAL ENVIRONMENTS SUMMARY Culture, a society’s “programming of the mind,” has both a pervasive and changing influence on each national market environment. Global marketers must recognize the influence of culture and be prepared to either respond to it or change it. Human behavior is a function of a person’s own unique personality and that person’s interaction with the collective forces of the particular society and culture in which he or she has lived. In particular
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requirements for International Marketing Doctorate of Business Administration SMC University Dr. Babu P. George July 26, 2014 Abstract The paper seeks to examine the arguments surrounding the issue of standardization versus localization as it highlights specific advantages and disadvantages of both as obtained from a review of the prevailing literature. It links cultural patterns with consumerism and seeks to outline an effective approach to market research for entry into international markets
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