Show macro and micro environmental factors which influence marketing decisions 2.2 Propose segmentation criteria to be used for products in different markets 2.3 Choose a targeting strategy for a selected product/service 2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations 2.5 Propose new positioning for a selected product/service Submission Deadline: November 16, 2015 TEAM ASSIGNMENT: AC 2.1 Show macro and micro environmental factors which
Words: 3154 - Pages: 13
Environmental Factors According to Milliken (1987), environmental uncertainty arises from the organisation’s inability to predict its environment, or in other words, to predict the factors that characterise its environment. These factors are usually classified into two groups (Bourgeois, 1980) i.e. ‘‘general’’ and ‘‘task’’ external business environmental factors. • Micro Environment (General External Business Environment ) The Micro environment is a relatively
Words: 844 - Pages: 4
1. Explain the concept of Marketing Segmentation & Target Marketing. Market Segmentation is defined as: “The process of dividing a market into distinct subsets of consumers with common needs and selecting one or more segments to target with a distinct marketing strategy” Market segmentation is a strategy that involves dividing a larger market into subsets of consumers who have common needs and applications for the goods and services offered in the market. These subgroups of consumers
Words: 4104 - Pages: 17
External Micro- Environment Micro environment includes those players whose decisions and actions have a direct impact on the company. Production and selling of commodities are the two important aspects of modern business. Accordingly, the micro environment of business can be divided. The various constituents of micro environment are as under: Suppliers of inputs: An important factor in the external micro environment of a firm is the supplier of its inputs such as raw materials and components
Words: 1949 - Pages: 8
by Nguyen Thi Lien Huong MSc International Business Management Student Number: 22045933 Main body word count: 1,665 CONTENTS Introduction………………………………………………………………………1. Business and market environment…………………………………………….1.1. Definition……………………………………………………………….1.2. Understanding the environment of a target market…………………….2. Market segmentation and distribution channels……………………………..2.1. Market segmentation……………………………………………………2.2. Distribution channels………………………………………...................3. Financial
Words: 2095 - Pages: 9
Page Executive Summary 2 1. Introduction 3 2. Retail industry in South Africa 5 3. Macro and Micro environment analysis 6 3.1 Macro environment of Retail market in South Africa 6 3.1.1. Political Environment 6 3.1.2. Economic environment 8 3.1.3 Technological Environment 10 3.2 Micro environments analysis 11 3.2.1. Suppliers’ Environment 11 3.2.2 Consumers’ Environment 12 3.2.3 Competitors’ environment 15 4. Findings summarization 17 5. Conclusion 18 References 19 Executive Summary
Words: 4876 - Pages: 20
Macro Systems The concept of personal empowerment is drawn within each individual. Personal empowerment is the ability to have influence on events and those individuals who surround themselves at an intimate level. It is a place in time when an individual knows and understands his or her goal and where they are headed. It is also when an individual that they are ready for change. An example of personal empowerment is a wife and mother who have decided that a change is necessary for her and children
Words: 1121 - Pages: 5
BUSINESS ENVIRONMENT Table of Contents Introduction2 Task 13 Task 25 Task 36 Task 48 References10 BUSINESS ENVIRONMENT Introduction: This assignment gives a description of business environment and its purposes, nature etc. Business environment is the sum of two environments that is micro environment or internal environment and macro environment or external environment. This micro environment is the immediate environment of the organization because it affects the company performance
Words: 1957 - Pages: 8
Table of Contents 1.0 Marketing environment analysis-Micro trends……………………….2 1.1 Competitors……………………………………………………………………3 1.2 Customers………………………………………………………………………4 2.0 Marketing environment analysis-Macro trends………………………5 2.1 Demographic………………………………………………………………....5 2.2 Technological…………………….……………………………………………5 3.0 Marketing Mix-Evaluation and Critique……………………………………6 3.1 Overview of current marketing approach……………………….6 3.2 Evaluation of Effectiveness……………………………………………..6 4.0 Marketing Mix-Redesign…………………………………………………………7
Words: 2826 - Pages: 12
Analysis of the Global Competitive Environment Lecture 2 Analysis of the global competitive environment • External analysis can be divided into 2 linked processes: – Micro‐environmental analysis • competitive or near environment ‐ industry, market & strategic group – Macro‐environmental analysis • broad business or far environment STEP analysis • External analysis identifies opportunities and threats through continuous learning about the global and local business environments Industries and markets
Words: 1527 - Pages: 7
