A pest analysis is a scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors • Political • Economic • Social • Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macro environmental factors. In this document we will discuss only two factors. 1. Socio-cultural factors 2. Technological factors TELENOR HISTORY: Telenor is the Telecommunication
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Sociotechnical Systems Theory, Quantitative Management, Organizations Theory, and System Theory approaches and Macro, Internal, and Competitive environments all have their place and relevance to managing a business. Some are more helpful than others and can be a great asset to building a business and some seem to lack importance or stability. Which ones are best for certain situation depends on what business a person is in and what position they are holding at the current time and place in the business
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Company Case XEROX: adapting to the turbulent marketing environment Question 1 Micro environmental factors affecting XEROX: First, “the change” was one important factor affecting XEROX performance at late 1990’s. In this period Xerox failed to adapt itself to the rapidly changing marketing environment. Thus, customers stopped being dependant on the company’s leading products like “stand-alone copiers” to share their documents. The machines by which they could scan documents and customize them
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3 A.C 1.1: Various elements of the marketing process 3 A.C 1.2: Cost and benefit of the marketing orientation of the selected organization. 4 L O 2: Using the concept of segmentation, targeting and positioning. 5 2.1: Micro and macro environmental factors that influence marketing decisions. 5 A.C 2.2: Segmentation criteria to be used for products in different markets. 6 A.C 2.3: Targeting strategy for a selected products and services. 7 A.C 2.4: How buyer behavior affects marketing
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Political The airline industry operates in a highly regulated political environment where passengers are favored over the airlines. This is due to the fact that passenger safety is paramount and the political establishment have been made weary of the airlines and resorted towards strict regulations for their operations, due to their earlier inclinations towards monopolistic behavior. Furthermore, with there being more competition in the industry and regulations in demand, passengers are in a position
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Yinka Adegbola 27576 Michal Milewski 29201 Table of Contents 1. INTRODUCTION: 3 2. SITUATIONAL ANALYSIS 3 3. EXTERNAL ANALYSIS OF MACRO ENVIRONMENT 4 4. MICRO ENVIRONMENT (Porter 5 forces) 5 5. SWOT MODEL 5 5.1 Strengths 5 5.2 Weaknesses 6 5.3 Opportunities 7 5.4 Threats 7 6. CHALLENGES 7 7. MARKETING INFORMATION 7 8. CRITICAL ANALYSIS OF THE CURRENT PLAN 8 9. POTENTIAL STRATEGIC
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PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis
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INTRODUCTION Country risk refers to the risk of investing or lending in a country, arising from possible changes in the business environment that may adversely affect operating profits or the value of assets in the country. For example, financial factors such as currency controls, devaluation or regulatory changes, or stability factors such as mass riots, civil war and other potential events contribute to companies' operational risks. This term is also sometimes referred to as political risk; however
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that it serves. 2.0 CANADIAN MACRO ENVIRONMENT ANALYSIS: PEST ANALYSIS Just like any other country, completing an analysis of Canada’s macro environment will be inadequate without making use of a PEST analysis. With the use of PEST analysis, HEB will better understand four important aspects of Canada economy. The term PEST analysis is an acronym that stands for four major four macro-economic factors. They are Political, Economic, social, and technological factors. The analysis will help in understanding
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the relative importance attached to rating factors. 1. All 3 CRA consider that the banks’ creditworthiness has worsened materially in Europe and in the US. 2. Greater agreement between CRA than in mid-2007, reflecting shifts in estimates of government support. 3. Revisions in methodologies likely to lead to further downgrades in the banking sector. Indicators that would have improved accuracy of pre-crisis ratings: * Regulatory environment/financial culture (exposure to complex financial
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