|Professional Post Graduate Diploma in Marketing | | | |Chartered Institute of Marketing | | | | | |
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Contents 1.0 Introduction 2 2.0 Macro-environment analysis 3 2.1 Laws & Politics 3 2.2 The Economy 3 2.3 Technology 3 2.4 Demographics 4 2.5 Social Issues and the Natural Environment 4 3.0 The Competitive Environment 5 3.1 Competitors 5 3.2 New Entrants 5 3.3 Substitutes and Complements 5 3.4 Suppliers 5 3.5 Customers 5 4.0 SWOT Analysis 6 5.0 The Functions of Management 7 5.1 Planning 7 5.2 Organizing 7 5.3 Leading 7 5.4 Controlling 7
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will impact the completion of an environmental scan, it is essential to cover the concerns that affect the economic aspect whether people want to believe it or not. The first concern is the macroeconomic level or factors which cannot be controlled. Leo Sun describes macroeconomic factors as national or global events which are out of people’s control (Sun, 2013).They have an unpredictability and dangerous side to them that can cause most companies to fail if not managed by an experienced individual
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industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. It is also perfect tools for mangers and policy makers of motorbike industry,helping them to analyzing the factors which are affecting while driving their industry to different countries of the world. Throughout the last few year,the acronym PESTLE has been suffering a numbers of changes,but it seem to be the most important factor which is helpful for decision-makers
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& strategic analysis regarding the post-‐financial-‐crisis environment 3 December 2014 Strategic Management Fall 2014 Authored by: Stefan Garval 040594STG1 Collin Gibbons 281293COG1 Spencer Gliddon 260394SPG1 Table of Contents 1. Introduction .......................
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facilitate increased market specific penetration), or adopt an integrated approach utilising both approaches simultaneously (Vrontis’ AdaptStand approach). There has been much literature written regarding the external and often uncontrollable factors which may impact upon a firms positioning strategy; this paper looks at these externalities and the internal controllables in order to derive a ‘best fit’ strategic and tactical approach. Moreover, this paper looks at the strategic international
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Variables 4 Demographic 4 Psychographic 5 Target Market Description 5 Marketing Situation Description 6 Product 6 Price 6 Promotion 7 Place 7 Process 7 People 8 Physical Evidence 8 Competitive Situation Description 9 Macro-environment Forces Situation Description 10 Demographic 10 Economic 10 Natural 11 Political 11 Technological 11 Socio-Cultural 11 SWOT Analysis 13 Strengths 13 Weaknesses 13 Opportunities 14 Threats 14 Main Opportunity Description
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wide, these may be in the macro-environment, for example, political, economic, social, and technological factors (as in PEST). 5. Identify the more important drivers. One technique for doing so is as follows. Assign each environmental variable two numerical ratings: one rating for its range of variation and another for the strength of its impact on the firm. Multiply these ratings together to arrive at a number that specifies the significance of each environmental factor. For example, consider the
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QUESTION ONE PROTECTION FACTOR DESCRIPTION EXAMPLE NATURAL RESOURCES Everything that is provided by nature, Water, Crude oil Usually a scarce and limited. CAPITAL initial monetary investment a business loans taken by individuals business requires on start up with the intent to start a business LABOUR people who have the necessary skills, capabilities and knowledge to Technicians, Engineers provide a service or transform raw materials into finished goods
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INDUSTRY PAPER OUTLINE I. EXECUTIVE SUMMARY This industry paper is generally about a animal feed industry , Tri-star Feeds, Inc. The study will discuss and analyze several factors of the animal feed industry. This industry, TFI are facing a few difficulties in operational and human resource management. Which later on will be further discussed and elaborated. One obstacle the company’s facing is balancing the plant’s production load, due to the plant producing different feeds which
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