Description The soft drink industry is concentrated with the three major players, Coca-Cola Co., PepsiCo Inc., and Cadbury Schweppes Plc., making up 90 percent of the $52 billion dollar a year domestic soft drink market (Santa, 1996). The soft drink market is a relatively mature market with annual growth of 4-5% causing intense rivalry
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Behaviour Assignment 1 (Case Analysis) 1. What is the nature of the market segment(s) served by AtlanticRider.com? Atlanticrider.com describes itself as “Atlantic Canada's most comprehensive online resource for the horse enthusiast: news, events, classifieds, forum, and directory!” Its market comprises primarily horse owners, along with the people who work with, ride and love horses. In terms of the demographics of the market segment AtlanticRider.com is targeting, the bulk of horse owners are
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attractive. This study was to determine the effectiveness of Bixa Orellana Linn seeds (Achuete) as a source of pigment in making a milk based paint. The achuete was chosen for the study because it is rich in tannin and can easily be found or bought in the market and found in high land areas. It contains tannin that composes in a pigment that is used in making paint. Achuete seeds contain 70-80% of tannin. Some of the sub-problems were to judge the color of the finish product made out of pigment from achuete
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by well budgeted hospitality that targeted the middle-class in the Indian market. The hotel was designed to ensure a larger percentage of the Indian population could afford luxurious hospitality. However, the hotel has not been as successful as it was deemed to be even after operating in the Indian market for over six years. It is experiencing slow growth rate with several of its subsidiaries still adjusting to the market environment (Odoom 4). Ginger hotel is designed to target customers who are
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Coca Cola Introduction: 1. History of Coca-Cola a. International * 1886 – 1892: Atlanta Beginnings John Pemberton, an Atlanta pharmacist, stirred up a fragrant, caramel-colored liquid and carried it to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed - this new drink was something special. Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola®. To this day, Coca-Cola is written the same way. In the first
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Title (Summer Internship Project Report) Submitted in the Partial fulfillment of the requirement for the award of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) Submitted to SIES COLLEGE OF MANAGEMENT STUDIES Nerul, Navi Mumbai Submitted By Sunil Kumar Bose 111 Marketing 2014-16 Declaration I, Sunil Kumar Bose, studying in the second year of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) at SIES College of Management
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SUMMER TRAINING PROJECT REPORT Comparative Analysis of Market Share of Aquafina & Kinley SUBMITTED BY: Sudheer Kumar MBA- (2007-2009) Roll No. : B07021220651 INDUSTRY GUIDE FACULTY GUIDE Mr.Manish Dangwal Mr. Taranjeet Singh [Marketing Executive] BHUTTA COLLEGE OF ENGINEERING AND TECHNOLOGY, LUDHIANA PUNJAB TECHNICAL UNIVERSITY, JALANDHAR CONTENTS Page
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Business and Marketing Strategy Q1: Assessment of environmental issues affecting Coca Cola Provide a detailed assessment of the environmental issues affecting Coca Cola global business and marketing strategy. Given guidance in terms of opportunities or threats they may pose for the company in the future. Lo; illustrate how marketing decisions are affected by various forces in the external business environment “WATER is to Coca-Cola as clean energy is to BP.” So declares Jeff Seabright, Coca-Cola's
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“MARKET SURVEY OF RIGHT EXECUTION FOR COCA COLA“ PROJECT REPORT 2009 Submitted for the partial fulfillment of the requirement for the award Of MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY NITIN TYAGI 0823170410 UNDER THE SUPERVISION OF External: Mr. Alok Agarawal (Area Sales Manager) Internal: Mr. Neeraj Kumar (Lecturer) Department of Management R.D.ENGINEERING COLLEGE, DUHAI, GHAZIABAD 1 DECLARATION I here by declare that this project report prepared in lieu of a compulsory paper
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largest consumers of gourmet/premium chocolates. Following the Asians market younger adults that are not married, who are college graduates and who do not own a home represent the next largest consumers of gourmet/premium chocolates. There does not seem to be a correlation between affluence and the sales of gourmet/premium chocolates. Therefore, the chocolate/candy can focus their advertising and marketing away from the affluent market and towards younger educated individuals. Finally, the chocolate/candy
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