August 6, 2014 Abstract This paper is a detailed explanation of the marketing and advertising of the Samsung Galaxy S4. It will discuss the four P’s of Marketing and how they each pertain to this smartphone. Another aspect of this paper is how this smartphone managed to stay in a rocky competition with its competitors the Apple iPhone 5. Also covered in this paper will the reason as to why the marketing mix was essential in keeping the Samsung Galaxy S4 in the top three selling smartphones
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Weekly Assignment 7 * Marketing Strategy- An organization's strategy that combines all of its marketing goals into one comprehensive plan. * Marketing Mix- A combination of factors that can be controlled by a company to influence consumers to purchase its products. * Strategic Planning- Is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. * Competitive Advantage- The favorable position an
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Marketing Mix and Communications Ashley Klinger Marketing on the Internet- 2 Instructor: Lori Wortylko Competing with Cisco What companies are Nortel’s major competitors? Nortel network’s three major competitors are Cisco Systems, Inc., Alcatel Lucent Nokia Solutions and Networks B.V. Is Cisco among them? Yes Cisco is one of Nortel Network’s major competitors. According to Hoovers.com, Cisco is the number one competitor for Nortel. I could not find much about Nortel being in competition
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The target market is the basis for creating a marketing mix to satisfy the needs of the market. It is the in-depth research into the characteristics of the target market and it consist of product, pricing, promotion and place. Based on graph above, the research found out that majority of Chatime’s customers are between the age of 18 to 22, which is 25 out of 50 persons. Other than that,the second highest range of chatime customers age are below the 18, which is 14 out of 50 persons. The target
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Marketing Mix Information in this paper begins by summarizing the market surroundings concerning the General Motors vehicle Chevy Volt, including a proposed marketing mix such as product, price, promotion, and plan. Additional information includes market affects and explains certain elements and there implementations. Specific information tells about General Motors position in the automobile industry, and General Motors existence. Closing information will put in plain words how other companies for
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Industry Growth 3.4. Market Analysis 3.5. Lifestyle Trends and Its Impact 4. Competitor Analysis 4.1. Public Libraries 4.2. Schools (including night studies) 4.3. Positioning Marketing Mix and 5. Recommendations 5.1. Product 5.2. Participants 5.3. Physical Evidence 5.4. Process of Service 5.5. Pricing 5.6. Place 5.7. Promotional Mix 6. 7. 8. 9. Financial Highlight Sustainability Appendix References 10 10 11 12 12 13 13 14 17 17 18 37 3 4 4 4 5 5 5 6 7 7 8 8 8 9 2 1. EXECUTIVE SUMMARY In Singapore
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for their innovations in the computer market. The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. It ranks as the world's second largest IT company by its revenue, Samsung being the first. 2. Marketing Situation: * The Exchange Value: Apple's iPad has a price ranging between $499 to $699. Although this may seem as a high price, but in exchange customers recive a high quality product which is durable. * The Strategic Mission: "Technology
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head: Marketing Mix Marketing Mix University of Phoenix Marketing Mix The marketing mix consists of the four P’s, which include product, place, price, and promotion. Marketing Teacher describes the marketing mix in a cake mix metaphor, “All cakes contain eggs, milk, flour, and sugar…However, you can alter the final cake by altering the amounts of mix elements contained in it. Further research also includes people and or physical process as additional P’s in the marketing mix. Marketing Mix
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The 4P Classification of the Marketing Mix Revisited Author(s): Walter van Waterschoot and Christophe van den Bulte Source: Journal of Marketing, Vol. 56, No. 4 (Oct., 1992), pp. 83-93 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1251988 . Accessed: 21/10/2013 10:06 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit
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Marketing Mix Project THE APPLE IPAD By MeelieB June 16, 2012 INTRODUCTION Technology in its respect has made a huge impact in today’s society. With technological products ranging from computers, kindles, mp3 players and handhelds, at least two of these products can be found in every home in the United States. These products have developed into products of necessity in which serve vital functions for everyday life. Functions such as research on papers such as this, performing business transactions
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